Link building plays a major role in improving and retaining your website rankings. Link building is a continuous process. If link building is not monitored and done in a proper professional manner your website is more likely considered as spam website and in the worst case scenario it can be removed from the search engine index rather than boosting your ranking. A well know fact is back-links encourage the crawlers and spiders to constantly visit and update your website.

Back link are considered the queen of Search Engine Optimization. It is an incoming link to a website or a web page linking back to you from another website. A back link is also known as inbound links, in-links, incoming links and inward links. Google considers back links as the main factor while awarding page rank to a web page or website.

Various Types of Back Links:

Back links come in various forms: one way link, reciprocal link, theme based link, directory submission, two way link & three way link. One way link is the most beneficial to a website as it enables better ranking with the help of search engine optimization and this is achieved with the help of efficient directory submission. Reciprocal link exchanges as well as three way link exchanges are some of the SEO target strategies, which contribute to enhancing the awareness of your website.

Link Building can benefit a website in the following ways:

• Indexing and frequent visits to your website is enabled through links.
• The popularity of the website is tremendously increased.
• Quality link building enhances website’s Google page rank.
• Ensures long term higher rankings in search engines.

Search Engines looks for Quality rather than Quantity of Back Links:

• Quality back links enable a website to be within the reach of the spiders and crawlers as well enhance your ranking.
• Quantity facilitates only frequent crawling and indexing of your website.

In the modern world where quantity more often than preferred precedes quality, however when it comes to back links, quality plays a vital role in helping get a higher rank while quantity alone will no way enhance your website ranking.