Your Assignment: Create and send a "warm" letter of introduction as an announcement or update of your practice to contacts that you already know. This includes everyone (your family, friends and colleagues, past clients and acquaintances), EVERYONE. If you have been in practice several months or years, write an "update letter" of how your practice has grown or new services that you provide. Keep it friendly, as well as educational, but definitely NOT sales-y. Describe your Ideal Client and ask them if they know someone who might fit that profile.

You too will be shocked at how quickly you get new clients and referrals using this simple system. It takes a bit of work upfront, but you'll be singing all the way to the bank! This will be one of your most effective client attraction tools, and best of all, it's relatively no-cost to you!

Copyright (c) 2007 Fabienne Fredrickson

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