The key is to identify a problem that you believe the other person might have. Depending on your business or industry, here are some examples of what you might say:

I’m just calling if you’d be open to looking at any possible hidden gaps in your business that might be causing sales losses?

I’m just calling to see if you’re grappling with problems of employee performance related to a lack of training support?

I’m just calling to see if you’re open to looking at whether any department in your company might be losing revenue due to vendor overcharges?

Address one specific, concrete problem that you know most businesses experience. Don’t make any mention of you or any solutions you have to offer. Remember, it’s always about them, not about you.

4. Consider "Where Should We Go From Here?"

Let’s say the initial call turns into a positive and friendly conversation. The other person feels you’re offering something valuable, and wants to know more. Both of you feel there may be a match.

Rather than focusing on making a sale at this point, you can simply say, "Well, where do you think we should go from here?" This question reassures potential clients that you’re not using the conversation to fulfill your own hidden agenda.

Rather, your giving them space and time to come to their own conclusions. You’re helping them create their own path, and you will follow.

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