Businesses that have a brick and mortar presence may have a difficult time attracting new customers and will resort to finding ways to increase the per customer sale to increase revenue. If they have 100 customers in a day and find a way to add just $5 to each sale, they will have increased their sales by $500 a day. Although it may take some serious thought, selling an additional item for $5 each is easier than attracting one new customer that might spend $500 each and every day.

An on line business can work in a similar fashion, but if satisfied customers refer your site to their friends and neighbors, the benefit could be additional sales as well as additional traffic. For example, if a web site sells essential oils for aromatherapy, they can increase their per customer sale by offering merchandise that is typically used with the oils. Items such as misters or ceramic rings that fit over a light bulb and heat the oil, sending the aroma throughout the room can be an add-on sale to the customer’s choice of scents.

Offering superb customer service, including super fast delivery will have them talking to their friends, who will soon become visitors and in time, new customers, driving additional traffic to your site.

Offering incentives to current customers who refer a friend to the site can work like viral marketing, having the referral come from a friend instead of an advertisement always makes for a better new customer. They are visiting because a friend advised them that it’s a good deal. If you offer an incentive to the original customer as a thank you, it may pay to duplicate the incentive to the new customer as well, as a welcome to our business gesture. This is something they will both talk about to their friends and the investment made on the incentives will pay for itself many times over in repeat and new visits.