Business-to-business telemarketing is fastest-growing segment of the telemarketing sector. It is a direct marketing approach where a salesperson solicits to prospective consumers to purchase their products and or services. Business-to-business telemarketing is conducted through the medium of the telephone and can be defined as the act of contacting customer in your target group either for prospecting or presentation of your services/goods for the purpose of creating interest. Lead generation through telemarketing can be an essential in your businesss-to-businesss sales and marketing.

If done right telemarketing has been proven to be effective tool in generating business leads and boost your business sales leads as well as your ROI (Return on Investment).

Using telemarketing can be extremely useful for your business. Most businesses that use telemarketing for business generation outsource their work to telemarketing companies which is an efficient and cost- effective option to boost your B2B leads.

The main areas where telemarketing can be used are for:

1 Prospecting the customers

2 Using telemarketing to qualify prospects

3 Ensuring the prospects learn the benefits of your products and services

4 Preparing them for sales meeting if desired

Telemarketing offers two most valuable service namely sales lead generation and appointment setting. An outsourced call center that specializes in lead generation can be very useful in providing qualified business leads. Since these successful leads can be achieved in a cost-effective method through outsourcing, using telemarketing services provided by such companies can boost your B2B leads.

The time-saving solution of businesss-to-businesss sales and telemarketing through outsourcing lets business professionals to take care of the marketing on a monthly or per-call basis. This approach also helps businesses to eliminate paid down time for their employees, as well as keep the number employees to a minimum.

Small businesses benefit more from telemarketing

B2B telemarketing may offer the largest benefit to small businesses. Small businesses usually do not have the enough manpower to effectively communicate round the clock with everyone they may do business with. Or If the business is trying to develop a customer base in a country where there is a significant time difference, business to business telemarketing services play vital part in boosting the leads.

Efficiency in identifying qualified leads

Today sales lead generation service offered by many B2B telemarketing services provides better scope for your business to do is follow up on the qualified leads with your sales team. The methods these services use to identify qualified leads are much more efficient meaning that you pay even less for your leads.

Lead generation, the sole purpose of B2B telemarketing can be, as a process can be continually improved to generate higher quality results more cost effectively and improve overall ROI (Return on Investment). Overall improvement can be brought about by following tips discussed below:

1 Improve the lead quality by Improving your lead qualification process to increase "sales ready" lead conversion rates.

2 Increase your process response rates to drive more inquiries through multiple lead generation marketing plans.

3 Build your marketing pipeline to increase your sales pipeline and focus on improving lead management and lead nurturing process.

Overall benefits

Business to business telemarketing offers significant potential for growth opportunities in small and fledgling businesses. While the possibilities may seem small at first, business to business telemarketing will generate enough qualified leads to significantly increase the revenue.