Although English and Hindi are the official languages of India, the Indian news media do not publish all of their reports in either English or Hindi. Many of the Indian news media cater to the local states listeners/readers and to the language of theirs. Although individual mother tongues in India number several hundred only 29 languages are spoken by millions of Indians.
Some cater to the Punjabi speaking residents of India. Some cater to those in India for whom Punjab has always been their mother tongue. Punjabkesari.in offer hindi news , news in hindi to the hindi language of their target audience. In this hindi newspaper/portal focus on the general, business, sports, entertainment and regional news of worldwide. hindi news in newspapers is most often published on a daily basis. hindi news readers study carefully the content of any paper and also look for reports that reveal the opinion of a paper's editor. Many Indian newspapers have online editions that help online readers get the latest news without having to subscribe to all of them. Each editions of hindi newspaper are very popular in India. Readers have found both informative content and forthright opinions in these editions.Among newspapers in India, Punjabkesari.in is the largest hindi newspaper , with 1.15 million copies daily. Punjabkesari.in was the first hindi newspaper in India to start trivializing news and is thought of my many to be a sensationalist tabloid.
India has some 300 big newspapers, with a combined circulation of 157m last year—a rise of 12.9% on 2005. Only a few dozen of these rags, with a circulation of 35m, are in hindi, but they get about half of the advertising cash. More than 300 big papers are read by almost 160 million people in India. In last few years literacy has improved by about 20 per cent and also Indians now have become hungrier for news and information. This has led to the rise of advertising and marketing media to take advantage of it. Infant Indian newspapers especially hindi language ones have become the advertising pie in India and the advertising revenues are not only good but increasing. Even with the advent of the internet and television the readership of newspapers have not gone down but has kept on increasing. Advertisements on newspapers have more advantages over other modes of advertising and marketing as they not only cost less but have a better recall value.