Network Marketing Prospecting

Comparable in many ways to Gold Prospecting, network marketing prospecting is much more

than just digging for keywords within your niche market. If the keywords are not relevant to

the content on your website, do not have a good level of traffic, and have both acceptable

levels of competition and a high level of commercial value - then you will be wasting your

time. You can pan all day and have nothing to put in your pocket at the end of the day.

With network marketing prospecting you start by selecting a niche to explore. This is like

picking a spot in a stream that you think contains Gold. Next you scoop up some sediment

from the bottom of the stream, you swirl it around in a pan to separate the Gold from the rocks,

dirt and sand. Finally you end up with a few nuggets of Gold (if you are lucky). Network

marketing prospecting is trying to find a few keyword phrases that are relevant to your website

(your niche). Let's explore what makes a keyword phrase relevant.

The secret to success in keyword selection is not traffic. It is targeted traffic. You must identity

the phrases that are most relevant to the content of your website. If the keyword drives lots of

traffic to your site, but no one buys anything, you still have nothing. You must attract the type

of customers that want to purchase the product or service that you are selling. If you are selling

dog collars, and your customer is looking for a baby blue poka dot dog collar, if you have one

you just might make the sale. If you have something close maybe they will settle for it.

Probably 90% of all keywords will not attract sufficient traffic. Many people pick keywords that

are not relevant to their website. Search volume and traffic are not the same thing. The search

volume is the amount of people using a particular keyword phrase to find something on Google,

or Yahoo. Traffic is the number of people who actually click through to your website. The top

ten websites that show up on the first page of a google search will get the majority of traffic. The

first ranked site will get approximately forty percent of the traffic on that keyword, with each site

below that getting a smaller and smaller portion of the traffic.

The competition can be fierce for the front page rankings in Google. There are only ten listings on

the front page for each keyword phrase. With many websites competing for these ten positions,

(there could be hundreds of thousands of web pages) just getting on the front page can be all but impossible. So in picking keywords for your niche, you need to find the ones where there is

relatively low competition. You need to find keywords that you can actually rank for. Take the

phrase "make money online". There are 189,000,000 pages trying to get onto the top ten listing

for Google for that phrase. Pick keywords that are not so competitive.

Once you have chosen phrases that you think you might have a chance to rank for (less than

30000 pages) you should still do a page rank survey for each of the ten listings on the front page.

Using google's page rank tool or some other software, find keywords that do not have any of the

top ten listings with a page rank above a 3 or 4. Getting ranked above a number 4 can be very

difficult. If that isn't enough, your choice of keywords still has to have a commercial value, meaning

there are people buying advertising using that keyword. Some keywords just don't have any value

to them, so trying to set up a website using them would be a mistake.

To determine value, go to the google keyword research tool and type in your keyword. Sort the

results and show only the exact match and the CPC (average cost per click that the top advertiser

is paying). By multiplying the average CPC times 40% of the number of searches for that keyword,

you will see approximately how much that keyword is worth. If you remember the number one

ranked website gets approximately forty percent of the search volume. If the answer that you get is very low, don't waste your time on that keyword, just move on.

In conclusion, remember network marketing prospecting is quite similar to prospecting for Gold.

You have to find the right vein (one that contains some Gold) and then you still have to pan to find

the nuggets. Keyword research is hard work but the rewards are tremendous when you find the

right ones. Find a golden nugget keyword which is highly relevant to the content on your website,

one that has a good level of traffic, an acceptable level of competition and a high level of commercial

value and you have possibly just found the Gold mine.