Let's take a look at a concept called, the reason why. Do you have goals you want to achieve? Do you have things you'd like to do? Do you have lifestyle things you'd like to have different than they are now? In order to make that happen you have to have a strong reason why.

It's been well documented that a goal, without a strong reason why behind it, is impotent. You won't achieve much if you don't have a strong reason why behind why you're doing what you're doing. It makes all the difference in the world. Your self talk, your mental images, what's going on inside of your head, is the reason you do what you do.

There have been many studies finding out about what happens inside our mind. Cambridge University a couple of years ago, was researching people's self esteem. What they found was that when people had others continually picking at them, making fun of them, being sarcastic, putting them down, making them look bad, that it affected that person's self esteem and that took time and work to overcome the negative impact.

But what the study also found, was that it is significantly worse for people to beat up on themselves. They actually found that it is two and a half times more damaging for you to pick on yourself, than it is for somebody else to criticize you. Somebody else giving you a hard time is one thing, but when it's you doing this inside of your head, you can't blow it off. It doesn't go away. It stays in there.

In order to change that you not only have to have goals, you have to get that negative self thinking, that negative self talk out of your way. If you want to transform your life and make your life the best it can be, you've got to get a handle on your negative self talk.

You've got to have a strong reason why to make your life even more effective. It isn't a one-time thing, it's an ongoing process. You can do this day to day. It's not that tough to do. You just have to watch what it happening mentally, know what the goals are you want to achieve, and then you get that strong reason why inside of your mind to move you forward.

For instance, let's look at Lance Armstrong. In 1996 he found out he had testicular cancer. He avoided it, ignored it, he knew he felt something wrong but he was right in the middle of his career and he was making great strides, winning tours on his bike, and becoming well known. Why would he stop?

Well, he ignored, and ignored, and ignored his sickness, until finally he went and checked with the doctor and they found out that his testicular cancer had spread to his stomach, his lungs and to his brain! The chances of survival were slim.

The doctor said, "You're not doing well guy. You put it off too long." Lance's first thoughts were, "I'm going to die. There's nothing I can do. I'm going to die."

When he began to express this to his doctors because he was terrified, the doctors said, "The very first thing you have to do is you have to change your rotten attitude! If you believe you're going to die, we can still give you great treatments, but we pretty much know you're probably not going to make it. You got to change that poor attitude. Is that the attitude you go into a race with - I'm going to lose?"

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