When marketing on the internet it is important to build a list of people who have visited your website or blog. Driving traffic to your site takes an investment of your time and in many cases money so it makes little sense to 'waste' these investments or efforts. Capturing contact information on a squeeze page on the other hand makes all the sense in the world. When you consider the advantages of having a list of email addresses that you can continuously promote there is little to argue in terms of building a list.
Here are 3 very compelling reasons for building a list when marketing on the internet.
The list of email addresses you collect will be a targeted group of people who have already displayed an interest in what you promote. This will therefore eliminate the need to 'weed out' any prospects allowing you to invest your time and efforts more efficiently and effectively. The results you do get when sending out promotional emails will be both more positive and immediate.
Remember the email addresses you collect are the compilation of your traffic generation efforts therefore when you market to them your efforts will yield more immediate results
Being in possession of peoples contact information and having their permission to promote to them hold tremendous income potential. Already knowing what these people are interested in allows you to easily promote goods and services that match up well with their interest, repeatedly! This helps you develop a consistent stream of income and in a rather quick fashion.
Cost Effective Advertising
Traffic generation is one of the more costly and time consuming functions of marketing on the internet. By building a list you are taking both the time and cost factors out of your marketing efforts. Having the ability to fire off an email promoting goods and/or services to a targeted group of people is a very cost effective and efficient way to quickly grow your online business.
For anybody marketing on the internet an ongoing priority should be to build a list of email addresses to which you can send promotional messages. Driving traffic to your site takes a lot of time and effort and it would be a waste of these resources to not try and capture email addresses on a squeeze page. The 3 advantages you enjoy by building a list as discussed above present a very strong argument for this marketing strategy. After all one key trait of any successful entrepreneur is their ability to learn how to work smarter and not harder.