Ensure you have contact details that are easy to find, preferably on each page of the site, as there is nothing more annoying than having to search through a mass of web pages trying to find a contact link.

When building a site, ensure you use CSS instead of HTML tables.  HTML tables were fine in the early days of web design, but these days CSS is much faster, more reliable and has a plethora of features.

Drop down menus should be avoided, as visitors should be able to actually see all the navigation options straight away without having them hidden. This makes it easy for them to see what’s on offer.

As far as navigation is concerned, use text and not images. Some images simply don’t convey what you may wish to express. Be concise.

If you need to link to a PDF file, then say so because it’s really annoying for visitors to your site to find that Acrobat is loading when it hasn’t been requested. Clearly mark any files that need to be opened with Acrobat Reader so visitors know what’s coming.

The over use of advertising inside your content may well increase your click through rate over the short term, but over the longer term it will reduce your readership base. An irritated visitor is a lost visitor.

Its helpful for visitors to have clicked links that change colour because this will help them to locate themselves far more easily so that they don’t keep visiting the same place more than once.

So often, you will find web pages with harsh colour schemes, which will give site visitors a headache in no time at all. Give careful thought to the colour palette so that it relates to the whole mood of the website and the content.

Long pages make visitors to any site have to scroll down for ages before they get what they want. If visitors are made to feel uncomfortable by long pages, they may just skip your site altogether. It’s far neater to use more navigation so visitors can easily guide themselves around to where they want to be.

Ensure you don’t have grammatical or spelling mistakes on your website as they looks unprofessional and will denigrate the whole value of your site. This should also extend to your links.

If you use CAPTCHA, then ensure the letters are readable, as there are many sites who use this method to reduce spam on registration forms, etc. but where visitors of sites need to consult their whole family to decipher the letters, this will put people off your site.

In summary, websites should be attractive, have an attention-holding wow factor and be easy to navigate so that site visitors can quickly find what they are looking for.

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