What Makes Your Personal Image and Brand Unique?

BusinessMarketing & Advertising

  • Author Nikki Curry
  • Published August 2, 2010
  • Word count 730

What do they say when they see you coming? I know this maybe a strange question; however, it is something we all need to think about. I know we all have heard the saying "Image Is Everything" well, I am not sure if I agree with that totally, but I will say it is very important. Again, I know this statement may sound really weird coming from a Certified Image Consultant, but I am very direct and honest.

Most people think the subject of image consulting or personal Branding revolves around fashion and the colors you wear. This is only a small part of it. There are so many factors and strategies you can use to hone in on how to enhance and improve your image brand. We will cover a few in this article.

Here Are 2 Ways To Standout and Be Unique!

( Keep An Open Mind Here!)

The first thing you have to do is figure out what makes you unique? When they see you coming, what do they say? If you are unsure of how you are viewed by your friends, family and clients, here are a few steps you can take to find out what’s going on in the minds of those you know or want to know.

• First, ask yourself, what is my personality, what am I good at, and what is my message? For example: In the United States, we have a Food Network TV Station and several cooking shows, with several cooking experts. Just to name a few, we have Emerill, Rachel Ray, and Paula Dean… Each and every one of these EXPERTS stands out for several reasons, even though, on this TV network, there are dozens of cooking experts and Chefs. Their message is unique to their own, and they come across in a way that gets them notice and make us hang on their every word! For instance, Rachel Ray talks about cooking meals quickly. In other words, here is who I am, this is what I do, and this is my message. So this is what you have to do in your own personal image branding. What makes you stand out? How do you feel about what you do? What is your message that you are willing to tell the world?

What do they say when they see you coming? I know this maybe a strange question; however, it is something we all need to think about. I know we all have heard the saying "Image Is Everything" well, I am not sure if I agree with that totally, but I will say it is very important. Again, I know this statement may sound really weird coming from a Certified Image Consultant, but I am very direct and honest.

Most people think the subject of image consulting or personal branding revolves around fashion and the colors you wear. This is only a small part of it. There are so many factors and strategies you can use to hone in on how to enhance and improve your image brand. We will cover a few in this article:

• The second thing you need to do is find out what your image says about you. Now, I warn you, this is going to take a little work on your part. This will give Ask your friends and family to name 3 adjectives that best DESCRIBES you. In other words, look for patterns or consistencies in the adjectives that others use to describe you. Please make sure your audience only uses 3 adjectives because they will go on and on.

Once you have these adjectives, see if it is something you would like to be known as, or does it fit your personality. For example, when I performed this exercise here are some of the most common adjectives that my peers, family, friends and colleagues describe me as.

• Driven

• Confident

• Persistent

• Determined

I think you are getting my drift here! Find out how others perceive you and ask them to be honest with their answers. At this point, you should review this list, and determined is the image and brand you would like to be known for and if not, what you can do to change it.!

I hope you enjoyed this post! WANT TO REPRINT THIS ARTICLE IN YOUR EZINE, BLOG OR WEBSITE? You're welcome to - just please include this complete blurb with it:


Nikki Curry, Image Brand Warrior& Mentor - the founder of The Image Brand Company a company devoted to teaching men and women around the world how to consistently attract their desired results ideal, high-paying clients, with their image and brand .Nikki welcomes your comments and suggestions on her open discussion blog located at Nikki Curry… let us know what you think.

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