Using Color Effectively In Trade Show Displays
Business → Marketing & Advertising
- Author Chris Harmen
- Published August 2, 2010
- Word count 508
Color theory is one of the basic design principles that anyone who is designing trade show booths must be familiar with. Choosing the right shades for displays, company logos, booth backgrounds, and other materials is crucial to send out the right professional message and gain the attention of attendees. One must be aware of combinations that do and do not work, and must also be knowledgeable about symbolism. Utilizing these techniques will enable companies to have effective trade show displays and greater success at trade events.
Basic Color Theory
Exhibitors and designers at trade show booths should already know the basics of this theory. There are primary colors (red, yellow, and blue), and you can mix these to get secondary ones (orange, green, and purple). Mixing these six basic hues results in tertiary shades, like blue-green. There are a few types of schemes that involve two or more colors paired together. Complimentary schemes are those made up of colors on the opposite sides of the wheel, like orange and blue. Analogous schemes involve colors next to each other on the wheel, like blue and green. Both of these schemes are often used in marketing, design, and trade show displays because of how well they look and work together.
Color Symbolism
Colors can symbolize different things and inspire varying feelings. This is important for designers of trade show booths to consider and remember. For example, red is an attention getter - think of stop signs and red lights. Red evokes a range of emotions, from passion and energy to danger and excitement. Companies looking to make a bold statement should consider red, or maybe yellow. Yellow is also an attention grabber. Though it is a sunny, cheerful color that often represents happiness and idealism, it also can be very intense, depending on its saturation. When used together, red and yellow can stimulate the appetite. For this reason, several fast food chains utilize these colors in their logos.
Blue and green, on the other hand, are cooler, more soothing hues. Trade show displays for beverage companies, spas, swimming pools, and anything to do with water or sky should use blue in their design. Blue brings to mind tranquility and peacefulness and is a more conservative color than red or yellow. Green is also considered to be calming. The color of nature, green represents the environment, renewal, and fertility. Companies that are 'going green' obviously want to use green in their designs.
Marketing And Brand Identity
Research has shown that nine out of ten people place the most importance on visual factors when purchasing a product. Color is a big component of their purchasing decision. People make subconscious judgments about companies and products that use certain colors in marketing their trade show booths. Color also increases brand recognition and memory. Attendees are likely to remember the colors associated with your trade show displays, especially if the color combination is jarring or unsettling.
Keep in mind the basics of color theory, symbolism, and its use in marketing to have well-designed trade exhibits.
Chris Harmen writes for the leading provider of trade show booths, Orlando Skyline. For those needing services and supplies, including Orlando trade show displays, Skyline offers rentals, refurbishing, supplies, storage, and much more.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment
- Nobody cares about you (or, your brand)
- Unlocking Connection: Temu's Top Relationship Gifts for Every Occasion