There are many things that visitors to trade show booths hope to gain from their experience at these events. Namely, they want to find out pertinent information from exhibitors to help their company move forward with business decisions. However, attendees usually want that information to be delivered to them with efficiency. In addition, visitors to trade show stands would like to be able to relax and rejuvenate themselves from time to time, and also wouldn't mind getting little gifts either.
Information Delivered Efficiently
With all the possible trade show booths to visit at exhibitions, attendees can often feel overwhelmed and a little stressed out. They don't want to waste their time going to exhibits that they don't need to see, and also don't want to hear information that does not apply to them. The name of the game is 'concise.' Event visitors want to hear what exhibitors have to say, but they want to hear the basic, important points. These events are not a place for beating around the bush. The booth staff should deliver their sales pitch quickly and succinctly, as they have several attendees to see, and attendees have several booths to visit. Exhibitors at trade show stands who are direct and to the point, but still friendly, benefit visitors trying to maximize their time at these events.
Relaxation And Nourishment
Who honestly enjoys having to stand up all day? Exhibits are frequently in large convention centers and involve a lot of walking and standing. After hours on their feet, attendees would love a chance to sit down. Offering seating at trade show stands is almost a surefire way to attract a crowd, even if it is for the wrong reasons. However, more visitors than usual to trade show booths still might ultimately translate into more leads. Seating also offers an intimate setting for booth staff to have more individualized conversations with prospective clients.
Offering food or drink as a giveaway will also bring in the crowds. Visitors to these events are often so busy that they do not have the time to eat a full meal. Hungry attendees aren't happy attendees - nourishment quite possibly equals a higher willingness to do business.
Just like people enjoy the basic tenets of comfort like relaxing, eating, and drinking, they also enjoy receiving free gifts as well. Giveaways and prizes are another foolproof way to attract visitors to trade show booths. The prizes do not have to be elaborate or expensive, just practical. And of course, giveaways should clearly help the visitor remember the company that gave it to them. Something that will be used frequently during and after the exhibition, like a reusable tote bag or plastic drinking container with the company's logo, are good giveaway ideas.
By catering to attendees' basic needs, like wanting clear, quick information from exhibitors at trade show stands and having access to occasional sitting and refreshments (and also the prospect of free things), exhibitors can keep visitors happy and more willing to make a deal.