When it comes to the world of greener trade show displays, it can be hard to know where to start. With so much available information and new, eco-friendly products to choose from, exhibitors can often feel overwhelmed by possibilities. Luckily, there is a simple method to starting the transition into more environmentally friendly exhibits. By focusing on the basic principles of sustainability, exhibitors and show planners can successfully achieve their green goals.
Think Reusable And Renewable
These events are notorious for involving a great deal of drayage for each exhibit. The important consideration for exhibitors to keep in mind is to select quality materials that will last a long time and that are made from renewable sources. Whenever possible, buy, rent, or build trade show exhibits that are durable and made from high-quality materials. Not only is this a green practice, but it will save your company money in the long run.
Create display signs with messages and graphics that won't need to be replaced or updated constantly. Choose vendors that sell trade show displays made out of recycled or very renewable materials, like bamboo or hemp, or Forest Stewardship Council-certified woods. If your company outgrows its old booth, look for other companies in the event business, or local schools or associations that would find a purpose for the display.
Less Materials And Local Materials
Not using as many resources reduces your exhibit's overall carbon footprint. Decreasing the weight of the components of the exhibit is a good place to start. Select a lightweight portable or modular display that requires less energy to transport, since shipping is a huge portion of an exhibitor's overall carbon footprint. Limiting the amount of paper used by your trade show displays is also a way to reduce the weight of the exhibit. Consider electronic displays instead of printed information. For necessary printed handouts and literature, choose recycled paper and a printer that uses water-based vegetable inks.
Think locally instead of globally. Shipping from far away destinations is one of the biggest wastes of energy (and money) when there are often local options that are just as good. Check out nearby suppliers of trade show exhibits and warehouses that are close to the show site.
Carbon Offsets, Reducing Harmful Chemicals, And More
For the things you can not eliminate, consider purchasing carbon offsets to counteract the carbon footprint of your trade show exhibits' materials and shipping costs. While not the best solution to our planet's environmental problems, they at least attempt to neutralize environmental damage. There are even eco-friendly shippers that offer free carbon offsets to trade event customers.
Choose trade show displays that are made out of materials with as little harmful chemicals as possible. Select paints, adhesives, and other finishes with low or no volatile organic compounds (VOCs) to reduce the amount of health hazards that may result.
Additionally, spread the word to other exhibitors about the eco-conscious vendors you choose to do business with. Chances are, other companies are looking to have greener trade show exhibits as well. By reusing exhibits and materials, using as little materials as possible, and limiting harmful chemical use, your company can be well on its way toward having more environmentally friendly trade event displays.