Internet Marketing Basics – 4 Tips
Business → Marketing & Advertising
- Author Ericko Saputra Kurniadi
- Published August 3, 2010
- Word count 491
This article will share with you some tips about internet marketing basics. There are some false assumptions that people have on things such as how search engine rank or what are the important things you need to look for in your websites. In fact, these false assumptions might be the very reason why they have low traffic on their websites.
The tips:
*You domain name which is ‘www.yourdomain.com’ is not supposed to be short only. It is supposed to be a keyword that people try to find on internet and it must reflect your business. Of course it is better if you have a short keyword and related to your business, but there is no point if you have general domain name such as, ‘great equipment’, when your business is selling golf clubs. Instead you should use ‘golf equipment’ or maybe ‘used golf clubs’, if you business is about it. Even though many people might access your websites, it is very unlikely that they want to buy what you are selling if you do not have the right domain name that describes your business. What we want is quality traffic, people who want to buy what you are selling.
*You need to do search engine optimization. Remember that you want people to be able to find your websites from the search engine. Why is this so? It is because most your traffic will definitely from search engines such as Google, Yahoo, or MSN. You can easily find on how to do this on the internet. The good news is that this can be done for free.
*Take advantage of your email. You also can market your websites through emails. Especially email signature. You need to use this well. Put the links to your websites in your email signature. You can also set your email to do auto reply when somebody send you email. Just make sure that you promote your website in your auto reply email. Imagine if you receive 200 emails from different persons in 1 month. That is a free and automatic promotion to 200 people!
*You also cannot ignore the power of forum in internet marketing basics. You need to find a good forum related to your business and start to post there, adding value to the community. Note that in forum, you usually cannot directly promote your product or you will be banned. But you can put your links in your signature. If you have added great value to the community, many people will follow you, not to mention that a good forum is viewed hundreds of times every day. That is again a free advertising!
There are still a lot of methods that you can use that is not covered in this internet marketing basics article. The methods that I share with you are some of the free and working methods. I hope this article helps to answer some of the doubts you have about internet marketing.
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