Generating leads for your real estate business takes on different forms. Some do door-to-door, others building a network of contacts and referrals. But the most extensive method by far is telemarketing. The approach is basically making phone calls inquiring whether a person is interested in selling his property. As many calls can be made within a short duration, it is a preferred method to reach hundreds to thousands of prospects within a short time.
A disadvantage of using telemarketing is that some prospects do not like to receive calls and expressed their unhappiness through complaints. There are ways to successfully use this approach if the proper steps are taking. One approach can be integrating ad placement and telemarketing, or otherwise known as response marketing.
Repost marketing is basically placing an ad in a magazine or newspaper encouraging readers to enquire on a particular property. Callers can either talk to a live agent or listen to a pre-recorded message. Live agents can answer the caller's questions and if everything turns out well, the call will turn in a deal.
A pre-recorded message works better for callers who prefer not to talk to a live agent on the first call as they might not want to feel pressured into something they just started considering. The recorded message will state how the agent can help them and inform on the materials and brochures that can be faxed to them. Since the caller initiated the contact, he will be more open when you call him back later to follow up on his enquiry.
Always practice courtesy and handle all calls with both enthusiasm and respect no matter what kind of telemarketing methods you choose. Keep this in mind and this method will become a primary source of leads generation for you.