Green Mountain Coffee Couples Winning Taste With Award Winning Business Practices
- Author Anthony Dyson
- Published August 8, 2010
- Word count 439
A cup of Green Mountain Coffee provides exquisite taste that will both change your day and positively impact the world.
In a time of global inequity and injustice, many people are challenged to find a way to make a difference but do not know where to start. It is amazing to know that something as simple as your choice of coffee can help achieve economic balance and make you a significant part of the larger solution.
Green Mountain Coffee takes pride in their ability to provide customers with award winning, high quality specialty coffee. Their fingerprint is seen throughout the entire process, from the selection and production of the finest beans, to the perfect roast and ideal packaging, and finally including innovative technologies that allow for exceptional and flavorful brewing. But, the ultimate vision goes beyond simply delivering a profitable and well-received product. Their goal is to "transform the way the world understands business" by not only recognizing social issues but becoming involved in finding answers to the world's most urgent concerns.
Green Mountain Coffee has enjoyed the #1 ranking on the list of "Best Corporate Citizens" and is recognized as a leader in the business community for the quality of their product, as well as their business ethics and socially responsible practices.
Their commitment to using organic and Fair Trade certified products makes it possible for individual consumers to forge a partnership with their coffee provider and work together to reduce poverty, improve environmental conditions, and help struggling communities achieve sustainability. Suddenly, a hot, steaming mug of coffee becomes a cup of hope for an impoverished farmer; the enticing aroma escaping your favorite French press signifies justice and fairness; and the rich, full-bodied taste not only stimulates the senses but inspires uninhibited dreams for a better world.
Imagine over 100 different selections made with the finest Arabica beans and brewed with leading-edge technologies, creating an unparalleled coffee experience tailored perfectly for your personal preference and ultimate enjoyment. Couple this with environmentally friendly production practices and products made with renewable materials. Then, add in some socially responsible causes, sizable grants, and admirable ethics, and you now have the perfect cup of coffee that has the ability to both satisfy the senses and unify the world.
Green Mountain Coffee offers more than award winning taste. It is an entity that captures the hearts of true coffee enthusiasts, an organization with their hand on the heartbeat of the world, and a company that believes true success is measured by the difference you make in the lives of others.
Who would have thought that a single cup of coffee could possess so much potential?
About Author
Anthony Dyson has been a coffee aficionado for over 40 years. He offers tips on choosing quality coffeemakers and ingredients at www.how-to-make-coffee-great.com and shares his experience with brewing Bodum French press coffee.
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