Promote Your Music on the web
Arts & Entertainment → Books & Music
- Author Chris Rockett
- Published August 16, 2010
- Word count 571
MySpace has been the heart and soul of most indie music marketing campaigns during the past five years or so. Some bands have even "made it " just about exclusively as a result of MySpace promoting. The truth however is that for the most part, at least in my opinion, bands and musicians have been using MySpace the wrong way all this time.
Rather then simply adding thousands of chums in the hope that they are going to listen to your tunes and be so inspired that they casually run out and get your album, it is much more advantageous to view MySpace as a way to make primary contact with a potential fan, the goal being to send them to your squeeze page so that you might eventually make them join your list, as email selling is a far better system of generating album sales then comments and messages that actually don't amount to much more than Spam.
The fast answer to the issue is that yes, I do think marketing your band on MySpace is still applicable but I suspect an adjustment of the mind-set is necessary to truly make it worthwhile. Because in the final analysis, any traffic creating methodology is relevant, be it MySpace, Facebook, Twitter, or just good old fashion live shows, so long as you are making that traffic count by capturing it in some shape so you can develop a relationship with the individuals and ultimately market you music to them over and over again down the road.
Tip : Scroll down to the page and there is a link for a free report that is brim-full of some pretty great methods.
How to pump your Band Or Music on Twitter
Twitter is like every other social media site in that it can be a tremendous way to force traffic to your music. However if you are just sending that traffic to your internet site in the hopes that somebody will see how great you are and get your album you are highly likely going to be pretty dejected.
If you're planning on ditching MySpace and using Twitter to push your band or music, then I would recommend you set up a squeeze page and make sure you are capturing the contact information of those potential fans so that you can push your music later and, with a little luck, really sell some albums.
The basic way that I use Twitter to sell albums and push my music is by including my URL to my capture page in my profile. I employ a twitter bot to grow my follow count by a couple of hundred every day a good percentage of these folk wind up clicking on my URL and eventually signing up for my mail list. Once there, they're in my sales funnel and in time, the album sales start rolling in.
It's also important to communicate with the men and women that are following you and to a certain amount, the more posts you make the more people are apt to check out your profile and of course your URL. At the end it is like anything, the more that you put in to it the more that you will get out of it. But like in the beginning of MySpace, I believe Twitter is a still mostly unexploited traffic creating tool that is great for promoting your band or music on the internet.
For more great tips on Music selling go to Promote Your Music and get your Music Marketing lessons
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