As a business owner or manager you want to be at the top of Google.

Many website owners are confused because they thought that having a site would mean they automatically got placed high in Google.

And most are still wondering where is that extra business that they were led to believe would appear once they had a website.

It's all very frustrating for business owners, especially in these tight economic times.

And if you knew how essential Google is to your business success, you would be horrified.

How significant is a top place in Google? Imagine what you do when you are looking for a new product or service provider. Chances are you go to Google like most people do.

* 81% of potential customers go on-line to find out more about a business. (Neilson_online.com)

* 85% of websites are found by search engines rather than being typed into the address bar. So if you think people know your name or web address, that's a dangerous assumption.

* 91% of people only use Page 1 (google.com) so if you are on Page 3, you may as well not have a website.

* 42% of clicks go to Number 1 (google.com) so even being on Page 1 doesn't help you much. 10th position gets less than 3% of clicks.

* "Small businesses who use the Internet have grown 46% faster than those that do not". (International Business Journal)

Yet few people know how to get up there and worse, they are sold websites that have no chance of being ranked high in Google

Yet it needn't be that way. There are 3 simple steps to getting high in Google but very few web-designers use them, leaving site owners high-and-dry or is that low-and-wet?

What gets a website high in Google? It's helpful to think what Google's primary service aim is.

To deliver the best product (a search result) to their customer (a searcher).

That's it.

There's lots of technical stuff behind that but if you want your site to be ranked higher by Google, just give your customers the best match to their searches.

That means if your Home page says, "Welcome to our site. We've been in business for...and have .. employees" that's why your site is low.

The technical term for the getting higher in Google is Search Engine Optimisation or SEO but I like to think of it as a translation service - translating what you, the expert, knows, into what your customer wants..

You might think you know what people are searching for. After all, how difficult is it to describe your business?

You'd be surprised. Most clients are amazed at how many variations of their business people use. Some examples of different Search-terms people have used for the same industry.

* Business consultant and business consultants. * Book-keeper and bookkeeper. * Event manager, events manager, event management. * Panel beaters, panelbeaters, panel beater, panel beating, smash repair. * Tree surgeon, arborist, tree services, tree pruning.

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