Your Business Listing in Shipping Directory
- Author Jake Freeman
- Published August 24, 2010
- Word count 514
A shipping directory listing can be a big boost to shipping companies looking to increase the number of cargo shipments that they make per month. The amount that a company advertises has a direct impact on how well their business will do. However, advertising is a skill that not all businesses have. It takes imagination and a lot of patience to plan an effective and impactful advertising campaign. Just one thing to remember though, is that every successful campaign will include a shipping directory listing for your business.
Choosing a shipping directory in which to list your business should be done carefully. It is not enough to simply choosing any old directory. It is best to select one dedicated to shipping companies. The reason for this is simple – when people are interested in shipping cargo, they will automatically look up a very specific directory – the one offering services that they need. They will not be looking towards generic directory listings if they know exactly the kind of service they want – they will look specifically for that one directory. So, it will be important to find a shipping directory that is aimed at the customers you want to reach.
Along with your shipping directory business listing, your advertising campaign should include print ads placed in traditional directories, online banner ads, affiliate marketing offers, newspaper ads and even radio spots depending on the amount of exposure that you want for your business. Remember that the most successful advertising campaigns aim at creating an awareness of a business and of placing them in the consumer’s consciousness. Regardless of whether there is an industry leader in your sector, you will need to find a way of positioning your company so that your name becomes indelibly associated with the service or product you offer in the minds of your consumer.
One of the best ways of creating this kind of a brand for all shipping companies is by having a consistent message. Every advertisement that goes out should have the same message, theme, content and style so that people automatically start associating your brand with a certain "look." Having a logo is essential as is having a tag line and certain colours associated with your company. By consistently using the same images, words, colours and themes you will be able to brand your identity into your target audience’s minds.
Cargo and shipping companies have a unique place in the global supply chain. Without them businesses would be hard pressed to continue at the rapid pace at which they now move. The delivery of shipments would take much longer and, without good shipping providers on their sides, some import/export business would be forced to shut their doors. There is a very real need for such businesses in our world today. However, in order to distinguish yourself from the rest of the pack, it is best to run an effective ad campaign that includes being listed in a shipping directory, traditional forms of print advertising and new forms of social marketing. If done right, your business will blossom.
Jake Freeman writes for Shipping Directory. Check the directory to find national and international cargo shipping service providers, freight forwarders, moving companies and relocation specialists. If you're interested in getting some free exposure online, visit the site & add your business to the Shipping Directory.
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