Advertising and marketing are very important in growing a successful business. Depending on the type of product and parent company you are affiliated with, the kind of marketing and advertising you use may differ. Should you pay for advertising in your MLM business? The answer is yes, however, the amount that you should pay will depending on what type of marketing and advertising you do.

An individual can do a lot of advertising and marketing on the Internet relative to their business that is very cost effective. When you focus your efforts on the type of products you are selling and how fast you want to grow your down-line or team, you will have a gauge for targeting your advertising efforts.

A person who is selling a product on the internet through their MLM business will need to advertise to sell their product and recruit team members. However, before you commit to an internet marketing and advertising program that will be very expensive, check the policies of your parent company to see what their restrictions are on advertising and marketing.

Many MLM parent companies do not allow marketing and advertising of products on the Internet. These companies want all of your sales to be done on a direct sales basis in your local area. Recruiting can be done on the internet, but the business opportunity, in other words the name of the parent company, cannot be used in any other your advertising.

Most of the companies that do not allow marketing and advertising on the Internet have an excellent reputation and history in the MLM industry. These companies have been around for several years and have built their business on the personal attention that people get from their consultants. Marketing your products and the opportunity when you are aligned with one of these companies will best be accomplished through the many free tools available for advertising and marketing available on the Internet.

Newer MLM parent companies that provide products via the Internet encourage their MLM partners to advertise and market on the Internet. There is no personal direct sales and the companies encourage the use of the internet to generate customers and leads. These types of companies are popping up regularly on the Internet as amazing opportunities, however, it will be important to check the company before committing to it.

If you are considering a company that is solely internet based, it is important to do a background check on the company and find out their reputation and history. The pulse of consumers is very fickle with Internet products and the company must be fluid and have a range of products that are constantly being improved upon and kept up to date.

A free and inexpensive way to generate customers and leads through the Internet involves articles, blogs and social networking. Writing articles that are related to your product and keeping your website or web-page constantly updated with new and quality information will keep customers returning to your site and filling out your forms. Adding opt-ins for newsletters and information will give you an opportunity to keep track of potential business owners without using aggressive telephone tactics that may not be effective.

Any types of advertising and marketing that gives you visibility and exposure to your market is excellent advertising. There are marketers who spend several hundred dollars a monthly on their Internet advertising. Other people spend very little on their formal advertising and stay with Cost Per Action advertising, articles, and social networking. Depending on your product, your parent company's policies, and the amount of money you want to invest, advertising and marketing can be expensive or affordable and give you the impact that you want.