Customer Satisfaction—An Important Aspect of Entrepreneurship

BusinessSales / Service

  • Author Ana Mowery
  • Published September 21, 2010
  • Word count 463

If you want to shine with your entrepreneurship venture, you simply cannot do that without making your customers happy first. Customer satisfaction is an important aspect of the success of any business. You need to dedicate a lot of your effort into making your customers happy if you want to make the most of it.

There are a lot of things that you certainly mustn’t avoid if you are trying to appease your customers. Here we shall take a look at the things that are most important.

  1. It is most important for you to be present for your customer at all times. A good entrepreneur knows that the customer needs him or her the most when there is a difficulty, such as when customer support is needed and that is one thing you should heavily invest in. You have to design your business so that it caters to the needs of the customer in every way. You could plan to have a 24/7 customer support mode, which could really help in improving the credibility of your business.

  2. You have to always ensure that you are providing value for money to your customer. If your customer expects a particular service, you should shrink away from providing it, even if it entails some added expenditure to you. It will all pay off when your customer is happy with what you offer and brings in more business for you.

  3. It is also a good idea to keep changing your product or service in ways that entail less expense for you and use that money in providing some value added service to the customer. That way the customer is happy and you aren’t feeling the pinch either. Mobile phone service providers are doing this all the time, but if you give it a thought, you could make this an important part of your business as well.

  4. Get your customers involved in various aspects of your entrepreneurship goals. This includes taking surveys regularly and asking your customers’ opinions. Encourage feedback and then show your customers that you are considering what they have to say. You can make them part of an SMS or email network, with their permission, and be in touch with them for their opinions and just to announce the new things you are planning to implement.

  5. Look at your competition. This may not directly involve your customer but it is a very important aspect of ensuring customer satisfaction nonetheless. If your competition is providing its customers something that you aren’t providing yours, then you risk losing your customers to the competition.

Every step of the way, customer satisfaction should be your goal. This is the hallmark of a good entrepreneur and there can be no entrepreneurship without placing the customer first in everything.

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