• Test to a mobile device group. With a rapidly growing number of people checking their emails on mobile devices, marketers should know exactly what their messages look like on these devices. Setting up a test group of co-workers with various mobile devices can help to insure that enough of the subject is being displayed – some mobile devices will truncate subject lines. It is good to know if devices are still displaying a text version of the email message (marketers should always have a text only version). Keeping the message short and limiting image size will also help message viewing.
Remember the quote, "An ounce of prevention is worth a pound of cure"? Maybe Ben Franklin was trying to tell email marketers that it is better to try to avoid problems in the first place, rather than trying to fix them after they arise.
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