Acupuncture Business Marketing: How To Automate Sales
Business → Marketing & Advertising
- Author Carlos Redlich
- Published October 8, 2010
- Word count 387
Dear Forward-Thinking Acupuncturist,
Have you ever wanted to automate as much of the sales process as possible?
And just sit back, relax and watch the patients come in to book a series of treatments with you?
You're going to want to pay very close attention to this issue of the newsletter... I'm going to reveal to you one of my best secrets for raking in clients and I'm about to show you how you can do the same for your clinic and rake in the patients.
It has very little to do with online marketing and has a lot more to do with positioning.
You see, a lot of people are banging their heads against the wall trying to figure out what they can do to automate as much of the sales process as possible.
Imagine for a moment that you send a postcard mailing to about 100 prospective patients you think might be interested in your service and out of that hundred about 7 respond to your ad..
Those 7 prospects don't call you, don't bother you and once they get to actually see you, are almost star-struck.
Sound unrealistic?
I thought so to when I first got wind of this strategy. But believe me, it works and works over and over and over again.
The secret to getting superior positioning and automated sales is by creating a "recorded message."
Here's how it works...
When you send that mailing of postcards out you make sure to include some sort of "call to action" that tells your leads to call "this number" to find out the "7 Most Crucial and Important Things You Should Know Before Seeing ANY Acupuncturist."
In that recorded message you tell your prospects the 7 (or whatever number) things they should know and include information about why it's beneficial to get a sequence of treatments rather than just one.
This can also lead into creating a continuity based practice where you get guaranteed income every month... this is my favorite business structure because you don't have to rely on "hope" to bring you business and you can know, almost exactly, how much money you'll have at the end of each month.
To More Patients and More Freedom,
Carlos Redlich http://www.acupuncturemarketinghelp.com
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