A blog master wears many hats when it comes to maintaining the site. Blog posting is probably the most recognizable function any blogger has since this is what actually attracts people. In fact, by publishing content, a blogger initiates other 'duties' or 'responsibilities' that are more subtle but yet every bit as important. The ultimate intention of any content presented to readers is to teach, inform or stimulate their thoughts in some way.. When this occurs they will return and quite often will post comments in response to what they have viewed. At this point the 'ball is rolling' and now the site owner will have other 'duties' as a result which are intended to encourage the interactivity of the blogging platform.

Here are 3 important duties of the administration of any blog that is publishing content with the intent of gaining some type of reaction from readers. And by the way, that should ALWAYS be your intent!

Content Creator

As mentioned above publishing content to the blog is where any type of interaction will start since without it nothing happens. This is the primary responsibility of the site administration, but it is not to say the only one. When developing information to be placed on the site consideration needs to be given to it relevancy and also what type of content may draw a response from readers. When people post comments you have struck a cord and a buzz has been created.

Initiator

As 'hinted' at above consideration should be given to what type of posts may draw a reaction from readers. You want to initiate some type of discussion, but it can only start with people reacting to what they viewed, therefore it is up to the content to 'initiate' this process. An entry about a known sensitive subject or perhaps one that takes a less than popular stance is always a good bet to get a response. The point is you want to stimulate or provoke thought, enough so that it will motivate people to post comments!

Facilitator

Once a discussion has been initiated it will be necessary from time to time to 'reignite' it with a comment that may be an opinion or insight. Another important aspect of coordinating productive discussions is to try and filter out as much of the distracting spam as you can. People do not like or need these unproductive distractions invading and possibly defusing their discussions.

A blog master has many roles in the operation of their site, the most recognized one being associated with blog posting itself. However there are other, more subtle responsibilities to be managed that help encourage the interactivity of the platform. Upon publishing content, the site administration will often see people post comments in response to what they read. When this occurs a blog master now takes on other roles to help coordinate and encourage discussions if they seem to be constructive and enjoyed by other participants. The 3 important duties discussed above are the responsibility of the platforms administration to help initiate and prolong the interactivity of the site. By doing so viewers are able to better enjoy the give and take experience which is why they are there in the first place!