If you are building your MLM business on-line or off line there is one aspect that is applicable to what the next step is to grow your business and it is to make contact with your new lead or leads with in the first 24 hour period.

The best way to do this is via the telephone, but if you are building an International business your phone bill can go through the roof.

So you need to implement a strategy to overcome this challenge to be able to contact your leads for free.

At this point I would like to share with you a little story. If you are in network marketing, you will know that this business is build on sharing stories with people because people remember stories better than a whole bunch of facts.

Have you ever heard about the ant philosophy?

When you read this you will see why King Solomon said that we should learn from the ants.

I think everybody should study ants. After reading this you will have a new admiration for those tiny little insects.

There are mainly four philosophies to learn form our little friends.

1. Ants never, ever quit. If they are on there way and something gets in their way, they will not stop but look for another way to get to where they intend going.

That is a fantastic philosophy if you think about it, to never quit and always search for a new way to reach your objective.

2. Ants always think winter during the whole summer when food is in abundance. That is a very important perspective to have. One cannot be naive and think that there will always be abundance, so you need to make use of the time when things are plentiful. Summer will not last forever. So ants gather food for winter during middle summer.

3. The third part of the ant philosophy is that ants think summer all winter. That is extremely important. During the winter, ants remind themselves that winter is only temporary and that it is not going to last long. So, they will soon be out of the ant nest on the first warm day to start gathering food again.

If it turns cold again, they’ll dive back down, but then they come out on the first warm day. They can’t wait to get out. And here’s the last part of the ant philosophy.

4. How much do you think that an ant will gather during summer in preparation for winter? All he possibly can.

You have to agree with me that this is an phenomenal lesson and philosophy to adopt in your business.

Never give up, look ahead, stay positive and do all you can.

So how do we put the ant philosophy into practice with regard to overcoming this costly getting in touch with our leads?

We simply open a Skype account and connect with our leads via call, video call and the chat function for free. Now many of your leads may already be Skype users and this would make life a lot easier but on the other hand many are not and do not know how to set up their Skype account. Maybe you are one of them, so I would like to help people to be able to leverage from this amazing tool that you can implement in your business.

Firstly, you need to go to Skype.com and once the Skype site opens in your browser, you merely click on: "Get Skype".

You will then be able to download Skype and you would have to complete the necessary information as laid out below during creating your Skype account.

Fill in the details with regard to your personal information that include the following:

Name: Uncle Bob

Last Name: Blister Under The Toe

Your e-mail address: havenobandage@yabadabadoo.com

Profile Information:

Birthday: 12 000 000BC

Gender: man

Country: Conguana land

City: Rockybottom

Language: Hungabunga

Select how you are going to use Skype for personal or mostly business purposes.

Your next step is to choose a Skype name that you have the right to use. Choose your own name and see if it is available or not. If it is taken then just try different variations to it for example. Unclebob.blister, bobblister, bblister,Uncleb.blister.

Get the picture?

Then you need to create a password.

Enter your mobile phone number and then the captcha and you are nearly done.

Mobile phone number: Country 1234567890

Send Skype information by e-mail: Tick if you wish to receive updates.

I suggest that when you do open an account with Skype or any other account that you save your information in a file for easy access at a later stage and if you do follow this advise, that you back your information up on a CD or other form of storage device in case your computer give up the ghost so that you will not loose your information.

Another tip, is to make use of security software to secure your information on your computer so that it is not accessible by other people that could get their little nifty fingers on your computer compromising your information that is supposed to be for your eyes and access only.

Keep in mind that this article is going to be around for quite some time so things may change over time with regard to information required during opening your account but this is what you would encounter at this point in time on the 2 September 2010.

I am sure that there will not be any major changes as time go by.

Remember that only Skype to Skype calls are free, any other calls to mobile phones or landlines are charged at very affordable rates.

Do take the time to read their price terms and conditions and the credit terms and conditions section that you will find at the top of the site by clicking on the relevant tabs.

It is really not that difficult to set up.

Be an ant for a change!

Never give up, look ahead, stay positive and do all you can.

To Your Massive Success.