First of all, I want to make it clear that I am not affiliated with Elur in any way. I just make it my business to know what is going on out in the industry at all times. I have been in network marketing for more than nine years and a short time ago have been helping fellow networkers learn and understand how to leverage the internet with their opportunity while attaining additional streams of income in the process of building a business.

Myself, along with many friends, have been through what it's like to begin building towards your dreams only to have it taken away without any fault of our own. So it's my goal here to provide all former Elur reps with value and a positive, healthy dose of awakening juice.

Elur has had a tough road trying to launch. Troubles stated from the company about manufacturing dilemmas, prolonged the launch date until it was finally announced that Elur was finished. All Elur reps were left with was a heart-felt message from founder Dan Maltasis announcing "Elur would be postponing its launch indefinitely."

Now, all distributors in Elur are without an opportunity which is why it is vitally important to comprehend how to build a business the right way in the twenty first century. You see all the top marketers leverage the internet to not only quicken the process of sponsoring new people but to individually brand you as a leader.

By using technology a distributor can have hundreds of people on the internet all viewing the same perfect presentation on complete auto-pilot, while a person using traditional strategies can only reach a few. Now I have seen many different forms of content on the internet about Elur but that's not a form of content that works effectively. I'm not talking about company replicated sites or the same presentation from an actor, company president, or spokes person who's not in the game.

If you appear on the internet just pitching your company and your products you end up looking like another person pedaling stuff. And I mean no disrespect to anyone who approaches their business in that way because I know I was once there too. But that was before I stopped listening to my upline in my previous company and started realizing what people really want.

You see, there are very few... and by a few I mean two, companies that I know of where a person actually joins because of the products. The vast majority don't join because of the company, the products, or the compensation plan. They join because of you. Let me say that again... people don't join a company they join YOU. The fact that the company has great products and a killer comp plan only seals the deal.

Don't you find it interesting that some people can join just about any company and in a heartbeat they are making 6 figures. Do you think they are just lucky or is it something else? That person has branded themselves as a leader among a group of individuals that is built on trust and helping every single person on that team. That person has built a following that will seldom die because people just want to be a part of what they are doing.

Of course you need to look at the leadership, the history, the comp plan, the timing in the market, the product and especially the competition in your niche market, to make sure that what has just happened with Elur does not happen again. In fact with my company I encourage every person I talk with to get all their questions answered because if the company you promote just makes sense to join, you don't have to hide anything. And all of these factors are important to learn about before joining a company. I mean, seriously if you join a company that is marketing VCRs, you are most likely not going to do very well. But the first initial attraction to an opportunity typically comes from an individual or a TEAM which a person can be a part of.

So with this unfortunate incident comes an opportunity to learn how to build a strong business in the twenty first century. If you can learn how to build a business the right way, you will always have an opportunity because it's not based on the company or the products. The opportunity is to be in business with YOU. You have the ability and skill set to get done what is needed. You have the ability to call people and have them join because of your influence. YOU have what it takes to succeed in this industry and as long as you have this attitude it doesn't matter what company you are with... you will always succeed.