Outside Sales Professionals for the Hotel Industry

BusinessSales / Service

  • Author Michael Miller
  • Published November 11, 2010
  • Word count 614

The demand is on the raise for the hospitality industry to generate new business and outsourcing a sales team looks very promising. The cost of hiring, training and retention of a single inside sales manager outweighs the cost of outsourcing the hotels sales effort 3 to 1. New Generation Sales, LLC. has become the front line in the hotels latest sales efforts, making New Generation Sales the key factor to generate new revenue for the hotel industry.

With the latest down turn in the economy, the hospitality industry has struggled to keep its doors open and fill their meeting spaces. Hotels are being forced to cut back their payroll expenses laying off more then 1,100 sales managers across the country. Hotel sales managers are in the slumps trying to turn every lead into revenue. "Hotels are going outside the box to find new business and fill their empty meeting spaces" Says Michael Miller of NGS. "We are providing a service that most inside sales members struggle with due to the endless distractions and in some cases lack of experience.  

 Finally a new generation of hotel sales tactics has arrived.  New Generation Sales is a team of outside sales professionals working with the hotels existing staff helping them generate new revenue. New Generation Sales is leading the industry with its first class cold calling. Their sales team is devoting much of their efforts cold calling, speaking with various event planners helping to divert their next meeting to their client’s hotel. "We don’t believe in long term contract" says Michael Miller, "Are services are month to month and our clients can cancel at anytime no questions asked, but most of our clients see great value within four weeks, they end up resigning every month."

For inside sales to be effective, the telephone prospecting function must be run with the discipline of a military boot camp. Are your inside sales employees able to engage your prospects in 30 seconds or less? Do your telesales employees average 100 calls per day, the standard for building a successful lead generation pipeline? Are the volume and quality of leads sufficient to meet your sales forecast? Are your inside sales representatives continually trained on your value proposition and how that relates to your prospects’ pain points?

Producing quality, actionable leads for a robust sales pipeline on a daily basis is an all encompassing function. The discipline of prospecting requires a unique set of attributes and skills for both managers and the telesales employees. The difficulty of communicating complex value propositions in the hostile climate of a cold call demands ongoing training. A managerial laser focus on recruiting, screening, hiring, training, and performance monitoring is essential. Early identification and termination of employees mismatched for telesales is crucial. Verify that your managers are prepared to execute on this key responsibility. To achieve optimal results, your managers should maintain ongoing training and education programs that prepare your telesales employees to maintain a peak performance level and continually produce quality leads

Your inside sales team must have the same unremitting focus on volume and quality results as would a lead generation outsourcer. The outsourcer’s sole responsibilities are producing quality, actionable leads for your sales pipeline. Period. The outsourcer’s managers are singularly focused on building and improving the processes required to deliver quality consistently. Ensure that your internal managers do not have multiple operational responsibilities.

New Generation Sales service cost a fraction of just one sales manager. No distractions, no excuses, just results and new life to a much needed industry. With new ideas, new selling techniques and years of experience they are an unmatched sales team. To find out more information visit http://www.newgenerationsales.com

Michael Miller is founder and CEO of New Generation Sales, LLC. www.newgenerationsales.com. Founded on the principle of sales, NGS is helping the hotel industry generate new revenue to their meeting spaces at a fraction the cost of a single inside sales manager. NGS works with the hotels existing sales team to act as an extension of their sales force.

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