DIY PR tips for the technology sector
Business → Marketing & Advertising
- Author Lee Lazarus
- Published November 15, 2010
- Word count 437
Technology firms have set the agenda for PR in recent years; technology PR blazed the trail for blogging, SEO and social media and, over recent years, other sectors have started to catch on.
That being said, as technology becomes more and more instrumental in our daily lives, these organisations are coming up against increasing competition for our attention. Therefore, standing out in a crowded marketplace is becoming difficult, and this is where PR comes in.
It doesn't matter if you are an IT vendor, channel partner, e-commerce developer or VoIP organisation, each specialism needs public relations in some capacity. Here are some basic tips on how to get started on your PR.
Product PR
You'll find that product PR will be the focus of most of your activity – getting your products reviewed and featured is the best way to spread the word.
Identify what publications/ pages you want to target and then put in a few calls to the correct contacts. Once you've established these contacts, by sure to regularly check in with these journalists – building a relationship can be extremely beneficial and is more likely to lead to repeat coverage.
Be sure you have a plentiful supply of samples that you're willing to send to journalists so they can review your products; it's not a good idea to keep them waiting as it could reflect negatively on your business.
Business news
If there has been significant developments within your business (e.g. award wins, significant business growth etc.) then this is the area of the newspapers you'll want to target.
When you're drafting your press release, keep things simple and to the point, try and include a quote from someone in the business and always get someone else to proof read it for you.
If you think a good photo would strengthen your story, it's worth considering paying a professional photographer to take some shots for you.
When your press release is ready, call your chosen newspaper (avoid calling on the newspapers' deadline day if possible). Explain briefly who you are, why you're calling and what the press release is about, then ask who the best person to send it through to via email would be.
Digital
The internet provides plenty of options when it comes to promoting your business.
If you have a website, make sure it is updated regularly and is easy for your customers to navigate. You should also consider setting up a Twitter account or Facebook group. 'Add' or 'follow' people from your sector and keep it up to date so they can easily find out what's going on with your business.
Use a PR agency in Manchester to find out about technology PR.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment