How to Write Squeeze Pages While Drunk
Business → Marketing & Advertising
- Author Josh Burns
- Published November 14, 2010
- Word count 763
I'm gonna show you how to write your squeeze pages while drunk. Why not, right?
Just be responsible and follow me...
First, a rule you must follow - repeat after me:
"I Will Not Use Any of My Drunken Ideas For My Squeeze Pages While Drunk"
The last thing you'd want is to wake up and find out that you re-directed all your squeeze pages to some youtube video about tornados.
Okay, here we go:
Squeeze pages are the pearly gates of your business. When your traffic hits your squeeze pages, you get to filter out the targeted leads from the riff-raff, and build your list with only the highest quality future buyers.
Working on ideas for your squeeze pages is a great excuse to take some friends out to drink. First, loosen up and enjoy a drink - talk about whatever comes naturally and just settle in. After your first drink, shift the conversation to the copy on your squeeze pages (this works best if you're paying for the drinks, then you can usually get away with talking shop :-)
You'll want to pick their brains for great reasons people should opt-in to your squeeze pages - or reasons people might think they shouldn't. Feel free to bring print outs of your squeeze pages to pick the brains of people in the bar (It's good to have a second or third opinion sometimes, usually right around the second or third drink).
Keep track of the conversation with some notes on cocktail napkins or a notebook if you're lame. (The best ideas are written on cocktail napkins). Some of your ideas will be incomprehensible and terrible - that's okay, keep them for chuckles later. But SOME of your ideas could very well be the ones upon which you build a drunken empire.
Drinking is a great way to loosen up your brain and flex your creative muscle, but it's not the be-all-and-end-all (After all - many killer squeeze pages were written sober)... I've got two other great ways to come up with copy for your squeeze pages that don't involve imbibing...
The first idea for writing better squeeze pages is a little "crazy" and it's way more direct than getting drunk with your marketing buddies.
It's easy (with a little help from a tecchie)- you'll want to install an exit popup window on your squeeze pages so that anyone who doesn't sign up sees a popup window. Inside the popup window, you've got a little form they can fill out, and you can ask them why they didn't sign up to your squeeze pages.
Chances are, you'll get a lot of crude remarks and people leaving links to their MLM, but among the turds you'll no doubt find some beautiful smelling flowers. Your ideal future customers will leave some good feedback for you about why they didn't optin to your squeeze pages - they may tell you that they didn't understand what you were offering, or that they don't want to sign up for any more "lists"...
Whatever you learn, make sure to use that information to overcome objections on your squeeze pages.
The final (and probably the best) way to come up with copy for your squeeze pages is to "talk it out."
Record yourself talking about your product or service - the kinds of things you'll promote to your list - and every possible reason you can think of that people might want to opt into your squeeze pages. (you can even do this at the bar while out with friends if it isn't too noisy).
Then, take your recording and send it over to a transcriptionist. Within a week you'll have a very long record of your "brain dump" and you'll be able to cherry pick the best bits and pieces for your squeeze pages.
Squeeze pages are probably the most crucial part of your list building strategy, and while I know that drinking isn't good for you, it can be really, really good for your copy. (I should mention, it can also be really bad for your copy - so make sure you always sober up before you make any of your squeeze pages or drunken ideas a reality).
For more cutting edge list building know how that other marketers would probably be too embarrassed to share, hit the link below and opt in - you'll get a killer video that shows you how you can build a huge list fast, using a little creativity, a little time, and a lot of beer.
http://www.ListBuilding.com/drunk-squeeze-pages
To learn more about how to generate cash on demand using a complete email marketing system, hit the link below. You'll get access to a free video revealing tips, shortcuts, and what you absolutely must avoid to propel your business to the next level of profits on autopilot. Go here now for that free video: http://www.ListBuilding.com/drunk-squeeze-pages
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