If you already own a website or a blog, chances are that you already know the importance of targeted online marketing. However, no matter how high your leads are, the determining factor is whether those leads are bearing fruits; this is what conversion is. In other words, the success is determined by the visitor’s ability to take an action. You may have many visitors in your website, but you need to make sure that once they get to your website they either buy a product or sign up to a newsletter or subscribe to a service. Here are the things to ensure your conversion rate is far above the ground.

Mind your landing page

You don’t have to be running a PPC campaign to have landing pages. Your homepage can as well act as the homepage. Regardless of the kind of product you are promoting in your website, your landing page is very important. To make sure you are in good chance of converting a lead, your landing page must convince the visitor that the product being promoted is going to be of benefit. Therefore, the content, whether image, video or text should have a sale pitch and be appealing to the buyer.

The navigability of your website pages is also quite significant. Web visitors like pages that load fast. No one want to wait a whole minute for your page to load; if that’s how your page is, they’ll simply click away without making a sign up or a purchase. Avoid using heavy graphics and lengthy pages. The page should also be easily inter-linked across other pages in the website. Also, consider offering options to your visitors; such that if he is not interested in one product, then he can easily consider another one.

Use web analytics to monitor!

Monitoring is one of the most important aspects of online marketing. Unlike offline modes of advertisement where it is normally difficult to get feedback on the performance of your promotion, online marketing offers great ways of monitoring and tracking. The best way to see whether your effort is yielding is by using web analytics tools. Having a good web analytics tool for your website can help you make out what is working and what is not. Then you can take an appropriate action to maximize on your marketing.

How web analytic tool work

There are quite a number of web analytics tools online; ranging from Google to RealtimePlease® web analytics service. While Google web analytics service is free, it offers very minimal monitoring features. If you want a comprehensive monitoring and reporting tool in your website, then consider RealtimePlease® web analytics service which is offered at a minimal monthly pay.

RealtimePlease® web analytics tool gives you tracks various aspects of your website which affects the conversion rate such as the ease of navigability, visitor actions and general helpful info on online marketing. The tool is also quite flexible since you can choose areas you want to monitor and the kind of data you need for tracking