The Importance of Sidewalk Signs for New Businesses

BusinessMarketing & Advertising

  • Author Jim Braun
  • Published December 8, 2010
  • Word count 316

There are many important things to consider when starting your own business. Where is the best location? What type of business would be most profitable? How can I attract the most customers to my store? One way of attracting clients that many businesses overlook until the last minute is what kind of SIGNS they want to have. When it comes to putting up signs the options can be overwhelming, but it can often help to think about what options there are for people to consider.

One of the most popular signs in use today is the side walk signs. When posted in front of a store, it can bring new life to a business that is struggling or it can announce the presence of a new store. Depending on what kind of laws govern signs, a business can have multiple sidewalk signs or be forced to share one full sign with a business located in the same vicinity. Some business owners have run into trouble when trying to post sidewalk signs because of situations beyond their control.

A professional business sign company in Kernersville can help you identify the best possible sign for your location, we work with local municipalities to understand the individual restrictions.

As the old adage goes, the medium is the message, and that has never been more true than with the use of signs. By creating the right message on sidewalk signs, businesses will declare their intention of attracting more customers than ever. As the recession continues to take a toll, business owners need to give themselves every advantage possible.

The prominence of sidewalk signs is an asset to any company willing to invest in diverting more traffic into their store front. Many people see hundreds of signs every week without consciously realizing it. A simple yet distinct sign in a good location can help to increase your sales and customer awareness.

Jim Braun is owner and manager of Sign Resources of NC, with over 25 years experience in the sales and marketing industries. Sign Resources of NC is North Carolina's premier provider of custom business signs.

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