When it comes to getting more Internet traffic for your business website there are really 3 ways to achieve this.

1st Learn the skills involved with successful internet marketing.

It is not rocket science but it is detailed and time consuming and it does take applying yourself to study of components needed for successful search engine marketing. Components like proper Meta tag structure, keyword content, keyword selection for traffic driving qualities, and acquisition of quality links. Your site code will need to be clean with no duplicate content issues. A reasonable time frame for gathering this knowledge and learning to apply the same knowledge could run 1 to 2 years for most committed self SEO marketers. This option would be a good course for those with multiple websites with long term goals that include a high dependence on search engine derived traffic, or those with low competition for their search terms. It would also be important as a ongoing task to keep up with the ever changing world of search and apply latest ranking criteria to your website.

2nd The Pay for Click Route

With Pay for Click your site can be visible to the searcher very quickly. To do this, research the search terms that drive traffic to your websites subject. Open a Pay for Click account and fund it with some dollars in your pay for click bank with one of the top search engines like Google - Yahoo or Bing. If you want to be found on all three open a Pay for Click account in each.

There are a few negatives.

· Some coveted search terms can be very expensive running $5.00 to $10.00 per click or even much more.

· Pay for Click ads receive only a small portion of searchers for the term 3% to 10%. Natural search receives 95% or more.

· When you are out of dollars in your Pay for Click account your out of traffic.

· When you stop paying for traffic you have little or no infrastructure for natural search.

· Your website will have little or no value as an asset should you sell your company down the road. What would your website be worth if it were in the top 3 for your search terms?

3rd Seek Established Internet Marketing Services Specializing in Natural Search

Choose an internet marketing service that is current and motivated to stay current on latest internet marketing trends. Your focus in a website marketing service should be to find a marketing service with a holistic approach. Look for an internet marketing service that can provide all important aspects of ranking a website high in search. This alone separates most Internet Marketing Services, Advertising Agencies, webmasters or the in house marketing efforts. It is much more costly to pay for high rankings and receive little result than it is to do it right and do a holistic approach. A holistic Internet Marketing Plan would include but not be limited to:

· Research and selection of prime traffic driving search terms.

· Apply proper Keyword Densities to page text.

· Create useful Meta Tags using selected traffic driving search terms.

· Review code for errors and corrects these errors, clean code improves ranking.

· Researches the competition for your search terms and can devise and implement an internet marketing plan that brings stronger ranking criteria to your website than the competition.

· Apply relevant inbound links.

· Has capability to add inbound directory links.

· Has capability to do article submissions.

· Reviews and removes duplicate content issues - the more successful your site the more likely someone will copy it damaging your hard earned rankings.

· A website marketing service that will review you sites rankings Bi-weekly for position movements both positive and negative and react to keep your websites rankings as strong as possible.

· Monthly reports on ranking status.

· Monthly Linking reports of number links applied.

What not to do if you want top tier website rankings!

A few pitfalls are relying on an advertising agency, website developer (webmaster) or in house IT expert for website rankings and internet marketing services. Sure there maybe the exception out there but you most likely would not be researching and reading articles like this one if all was rosy in search land for your website. Leave the Internet Marketing to the experts.

Any investment made to increase your websites search results in natural search is an investment that increases your websites value not only in the new customers you receive but your companies value when and if you sell your company, a high ranking website it is a valuable asset. Just think would you rather by a company with little or no search presence or one that sits at the top of your industry in relation to customer base driven by the internet.

As with all things the choice of what is best for your company's internet presence is something your company will need to decide. A good SEO Company with a holistic approach should be able to give you a reasonable idea of ranking competition for your best traffic driving search terms and your ability to compete, every search term is different. You should not dismiss your company's ability to rank high in most cases a little research can give you a much better view of your options.

The longer natural search internet marketing is delayed the more competition for your search terms becomes entrenched. It is common for the top ranking sites to be fairly well marketed but by mid page one the competition for most search terms become much weaker. It is very rare for us to see any site with all their bases and criteria covered well. Which means there is almost always a way to improve an up and coming website to be very competitive.

We are in hopes this article gives you and your website marketing a new direction - upward in rankings.