Salesforce Surveys -- The solution for increasing salesforce performance and significantly increasing sales:

Conducting a salesforce survey / salesforce opinion survey is a low cost and highly effective way to gather comprehensive anonymous feedback from your salesforce about your company's sales environment and the barriers that are keeping them from selling more, much more.

If your company is like most other companies, there is a wide difference in sales dollars and volume between your top and bottom performing sales people. Some of the products and/or services your company is selling are probably not selling as well as you expect and need them to sell. What are the causes for poor sales and what can be done to increase salesforce performance and overall sales? Salesforce surveys can provide the answers to these and other important questions.

Salesforce surveys gather information and insight from your sales force about the following and other issues affecting sales force performance:

• Salesforce perception of company image

• Marketing effectiveness

• Sales culture

• Salesforce empowerment

• Identifying barriers to sales

• Sales meetings

• Sales cycle problem resolution

• Product & service quality, reliability & pricing

• Sales management communications effectiveness

• Salesforce recruiting, selection and hiring

• Salesforce on-boarding

• Salesforce orientation program

• Treatment of salesforce

• Salesforce reward and recognition

• Sales & product training availability and effectiveness

• Sales tracking process/technology effectiveness

• Sales performance feedback and sales mentoring effectiveness

• Salesforce satisfaction with sales compensation and benefits plans

• Satisfaction with development & career opportunities

• Sales goals

• Adequacy & effectiveness of sales tools & technology (laptops, smart phones, etc.)

• Sales programs

• Customer awareness of and satisfaction with products & services

• Customer service effectiveness

• Sales support from sales management

• Fairness in distribution of sales leads

• Availability / adequacy of sales prospecting information databases

• Administrative sales support

• Likelihood of salesforce staying with the company for the foreseeable future

• Willingness of salesforce to recommend company to friends/relatives for employment

Your sales force will appreciate a salesforce survey / salesforce opinion survey:

The reaction of sales people to salesforce surveys is very positive. Sales people appreciate being asked their opinions on issues that affect their ability to sell and make money. Conducting a salesforce survey sends an important message to the salesforce that management wants to hear their opinions and that management cares about their success. Management's decision to conduct a salesforce survey also raises the salesforce's expectation that sales management will take action based on the survey findings.

Achieving Results – Taking action on salesforce survey findings:

Salesforce surveys provide information and insight for the salesforce overall and sorted by region/location/department and other salesforce demographics (e.g. years of service, gender, etc.). Sales force survey executive summary reports include detailed analysis of the survey data, a summary of the survey findings and recommendations for improvements to increase salesforce performance and sales.

Results are achieved by creating and executing a sales force survey action plan that focuses on the issues identified by the salesforce survey that need improvement. Depending on the findings, actions might include dealing with an ineffective local sales manager, providing better technology for use in the field, more and better sales and/or product training, strengthening certain products and customer service, changing sales compensation, better salesforce recruiting, etc. The greatest benefit comes from conducting sales force surveys annually to track progress and to identify new problems and opportunities surfacing during the recent year.