"If you canít dazzle them with brilliance, baffle them with bull."
Doesnít that seem to be the theme of a lot of pushy sales copy? One has to wonder, whatís in it for me?
Learn to use horse sense to make decisions. Here are the three horse sense rules to use, along with your common sense, to survive the avalanche of outrageous sales pitches, outright scams and abundant junk thatís out there.
Horse sense rule one
Hereís a couple of quotes that say it well:
"Horse sense is the thing a horse has which keeps it from betting on people."
"Horse sense is stable thinking"
We live at such a hurried pace, in the world of instant gratification and constant fear that opportunities will pass us by if we donít pull out our credit card right now.
Whoa Nellie, letís get back to some common sense.
Do you want to start an affiliate marketing business to support every crackpot offer you see?
Or would you like to get smart and pick and choose the best.
Evaluate before you buy, do your due diligence.
Read reviews, ask questions in forums, get educated and think before you buy.
Those $27, $47, $97 offers add up.
I speak from experience. The sales letters are designed to make you panic. They want you to act on impulse. All sales people are trained in these techniques and yet they are the easiest people to sell. Weíre a goofy club.
I hope this article will help you rein in your impulses and get you started making common sense buying decisions.
Hereís the formula:
Read the pitch, then read it again. What are they really offering?
Read reviews, lots of reviews
Contact one of the people who gives a testimonial. Check it out.
Look for contact information. Do they give you a phone number, an email address or a fax number?
If not, then buyer beware.
Sleep on it.
I bought ebooks written by three of the big name gurus in early 2000.
But my franticness, my fear of missing out, caused me to look for something better, quicker, easier.
My fear of failure and my conceit caused me to go on a spending binge, buying lots of get rich scams.
"Common sense ainít common."
Iíve come a full circle and repurchased those first three programs. Now Iím making them the framework of my affiliate review business. Guess what, Iím finally profitable.
I wasted a lot of time and money frantically chasing get rich schemes, looking for an easier, softer way.
My horse sense kicked in; Iím currently a recovering get rich quicker addict.
I never buy without at least sleeping on the idea.
My credit cards are literally locked in a box. I have to get the key and open the box before I buy. Thatís enough time to start my evaluation thinking.
"Reckless buying arouses the suspicion that much of the horse sense of the good old days was possessed by the horse."
Horse sense rule two
Evaluate before you buy - donít rush - sleep on it.
Do a Ben Franklin.
Make two columns, list the pros in column one and the cons in column two. One list will be longer then the other. This graphically clarifies your decision.
There are a lot of good programs out there. Iím simply suggesting you use some good old-fashioned horse sense to pick the ones you buy.
Evaluate - read reviews, check out forums, contact the people giving testimonials, contact us at a1 affiliate review.
Compare - run google comparisons and reviews. Look at side by side comparisons.
Read more reviews - Take time to read reviews and weigh the benefits.
Follow through - wait two days, see if itís still a worthy purchase.
Harriet Beecher Stowe:
"Common sense is the knack of seeing things as they are, and doing things as they ought to be done."
Follow one plan at a time.
Ask yourself, if I buy this, will it derail my work plan?
You do have a work plan for the day, week, month and year, donít you?
Evaluate - Look at your Ben Franklin.
What did your google search turn up?
I know itís only $27 but 100 of those purchases equals $2700.
Keep your credit card locked up, by the time you get the key you may have changed your mind.
"A rich man is nothing but a poor man with money."
Horse sense rule three
How many leaders can you follow? Find one you like and stick to their plan. After you complete it, try another one if youíre not making money.
Donít spend all your time chasing ideas and never creating your business.
Youíll find a pattern in all the information. Some gurus express it better then others.
Whatís their track record?
Can you talk to them?
Do they answer emails?
Is there a contact fax or a phone?
Do they give you an address? Or are they incognito?
Read Scam alerts
Find a mentor that you can relate to and believe in. Get excited and follow their advice.
"Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success."
Return to common old horse sense and build yourself a profitable business.
"There is just as much horse sense as ever, but the horses have most of it."
So to sum it up:
" One reason why birds and horses are happy is because they are not trying to impress other birds and horses."
Copyright © Wee Dilts 2009
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How to stop impulse buying. Suggestions on how to evaluate sales copy and what to do before you buy. Youíll learn how to use common old-fashioned horse sense to save your money. A great read
Wee Dilts is a teacher, counselor, psychologists and a life long student and teacher of metaphysic. She has written numerous self help articles, ebooks and sales training courses. She writes affiliate product reviews. Learn how to profit as an affiliate.