Leveraging information is a term that we use to identify the means of capturing information and then distributing that information so that it benefits you. In today's day and age there is entirely too much information out there. A person could get lost on the internet researching just one item. For example, if you were to go online, go to a search engine, and use the search term "affiliate marketing" you are going to get over six and a half million results. That's a lot of information. Now imagine for a moment if this was one of your potential customers doing research on "real estate investing." That search term has over 22 million results. So part one of our formula to leverage information requires that you "capture information." Well how do we do that? Simple, you visit my website because I have done all the hard work for you.
By visiting my website periodically you will note that I have filtered all that information and only posted on my website the information that is relevant to the system that you are promoting with your affiliate program. Your job is to capture that information and use it to your advantage. What you want to do while you are on my website is to visit the "Blog." There you will find all the information you need. Pick a piece of information that you feel is relevant to your target audience. In other words, pick information from the "Blog" that you feel is particularly relevant to the people that you are going to be marketing to. You have now "captured information."
For example, let us assume for a minute that you have built a decent email distribution list of people that are particularly interested in how and where they can buy "HUD homes." If you were to visit my website and look for the Sunday, December the 14th 2008 blog entry you would find an entire article on the subject. According to our formula for "information leveraging" you would want to capture this information. You can do that by reading the information and taking precise notes on the subject and maybe even do a little outside research on it. Once you feel that you have a firm understanding of the information you are ready to distribute the information in such a way as it will benefit you.
So, we now have relevant and pertinent information that we want to share with our email distribution list. Don't worry, more on how to build email distribution lists in an upcoming newsletter. Now, the key here is to distribute the information so that it benefits you. You might want to send out an "email bulletin" or perhaps even think about generating your own monthly newsletter. The point being is that you want to get this information out to your potential customers. How you decide to do this is up to you. But, as an example, let us assume that we are going to do an "email bulletin."
You are going to want to take a moment to prepare a small email paraphrasing the information that you captured earlier. Then, very gently, you are going to want to work in your sales message along with this urgent bulletin. For example, in my blog you will note that I clearly stated that HUD only allows bidding for the first 10 days. So maybe we should go with a subject line for the email like
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