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The power of creating a blog as part of an affiliate program
Home Home Real Estate
By: Alan Cowgill Email Article
Word Count: 1206 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

Blogging is an internet phenomenon. You should really take thetime to learn how to use this powerful tool to market youraffiliate program.

A Blog is basically an online web log or journal, so to speak.There are literally millions of blogs on the internet today andthey are all varied and different; they are different not onlyin the type of content they provide but also in the way thatthe content is written or delivered to its target audience.

Some blogs will be all text based and yet others willincorporate audio and video. How creative you get is limitedonly by your creativity. Your job is to create and use blogsthat deal specifically with the product you are promoting. Assuch, considering you are marketing my program we would want tofocus on blogs that deal with real estate investing,purchasing, and of course where to locate the source of fundsone needs to compete in today's real estate market. The keyhere is to be very narrow in your approach. What I mean by thatis that you should stay away from "general" discussion blogsand focus more on the targeted "niche" information.

For example, you might want to start a blog about "general realestate practices," or "how to invest in real estate," orsomething like that. These blogs are way to generic and generalin nature and not suitable for your purposes. You want a veryfocused blog; something along the lines of "finding real estateinvestors," or "Finding the money to do your real estate deal."The point is to create a blog that meets the criteria of beingvery focused. The reason for this is quite simple. If you wereto type in the search term "real estate investing" or "How toinvest in real estate," you are going to get over 22 millionresponses. However, when you narrow it down to a very specifictopic like "finding money for real estate deals" you havenarrowed it down to a little over one million. People onlinethat you want to market to will be using very specific searchterms. Your job is to create a blog that meets those narrowsearch criteria.

Once you find the search criteria that you think your customerswill be using you are going to want to create a blog thatmeets those needs and you want to start posting on that blog.At first, please, do not make any mention of your affiliateprogram. Just post commentary on the blog. For example, if youuse the search term "finding money for real estate deals" youwill find that one of the top search results is a blog that wasstarted very simply with word press and quite frankly is notthat impressive. Your job is to make a better blog. And by theway, you may want to seriously consider having more than oneblog! Remember, the key to a great blog is to be very targetedwith the information you are discussing.

Understand the nature of the person you are marketing to. Most people do not want to buy! They want information. Your job is to leverage information! So create a blog that deals specifically with the information people are looking for. Provide them with relative and insightful blog entries and continue to make blog posts.

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E. Alan Cowgill is the owner of Colby Properties, LLC. and President of Integrity Home Buyers, Inc. Since 1995, Alan has bought and/or sold hundreds of single family and small multi-family investment properties. His home study system, 'Private Lending Made Easy', shows others how to find private lenders for their very own real estate business.

His website is http://www.ALANCOWGILLSTORE.INFO

Article Source: http://www.ArticleBiz.com

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