We are going to be talking about Banner Advertising. Contrary to popular beliefs and commentary, banner advertising is sill a viable means of advertising your affiliate program. However, as the title suggests, the success of any banner advertising will be based on location, location, location.
A Banner Ad is a form of advertising that entails taking an advertising "banner" and embedding this advertisement into a web page. Its given intent is to attempt to attract traffic to the given website or product that the advertisement is promoting. Normally these types of advertisement are created from an image, Java Scripting, or other type of multimedia objects such as Shockwave or Flash.
Banner ads, to date, are still one of the most efficient and practical means of getting targeted traffic to a given website or promotion. But, there are some rules and insider secrets that you need to know to make sure that your banner ad campaign is a success.
One of the keys to any successful campaign is to make sure that your banner advertising does not look like banner advertising. As you have already probably noticed from your travels on the web, banner advertising is everywhere and quite frankly most of it is pretty annoying. So how are you to distinguish your self from the crowd and make sure that your banner advertising works?
If you visit my website for your affiliate linked banner ads, you will note that they are simple, tasteful, and elegant. No flashing lights, no dancing robots, no in your face video. There is a reason for that. In a recent study that was conducted it was determined that almost all internet surfers have trained themselves to ignore banner advertising at a subconscious level. So if you are trying to put an in your face banner ad out there you are almost assuredly guaranteed fail. That is why we went through a great expense to develop these banner ads for you.
So the first rule of banner advertising is to keep it simple. No high flash animation or any of that other fancy programming that just turns people off. Keep it simple and tasteful. That's it, no great secret here.
Now the next insider secret to making sure that you have the results that you want with your banner advertising is to make your banner ad appear as if it part of the text that you are using. For example if you were creating a blog post and wanted to include the banner ad to make sure that you got the maximum exposure you should take the time to create a post that incorporates the banner into the text. For example;
Having a banner ad that does not look like a traditional banner ad, practically guarantees that your banner ad will not get over looked. If done correctly your banner ad should prompt an individual reader to want to click on the "banner ad" for more information.
Or for example you could write a blog that reviews my home study course and use the banner ad in the article/blog post itself;
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