Basically SEO is the way search engines like Google, Yahoo and Bing create the results list of sites that appear when a word or a phrase is searched ford. The search engines determine two main aspects - the first is the sites that are relevant for the words typed by the user, and the second is the order to list the sites. The search engine processes this task using complex algorithms that have been written into the search engine software.

When someone searches for the term ‘computer’, the search engine searches for all the sites that it considers relevant to the term, and then displays the list of the sites in an order which is calculated on the basis of a number of things. Making a website relevant to a number of keywords and phrases in order to get high search engine rankings can be an expensive process. Companies and websites enhance their search engine listings by optimizing their web pages for the search engines.

The algorithm used by each search engine is a highly guarded secret, the reason being that once it is available everyone would optimize their web pages to receive as high a position as possible. So for the most part, an seo company makes use of an educated guess. These companies use different tactics like use of relevant keywords, meta tags and even external links in boosting a web page’s ranking.

When a user searches for a term in a search engine, he/she is actually not searching the web, but the search engine’s cache of the web. The search on the web takes a lot of time, which has already been performed and indexed by the search engine. In case your web page is new or recently updated, then it may take months before it starts displaying on the top search engine rankings. Presently, search engine optimization is a multi-billion dollar sector that keeps growing daily in leaps and bounds. Even though it dwindled in its initial stages, later on it emerged as the prime focus for any business that expected it to be recognized online.

The price for search engine optimization is driven by the market; High quality optimization can be time consuming and may require huge investments. In case your business is in a niche field, then you then you can hire cost-effective SEO services. Even then it requires significant expenses for long-term link building.