Five Reasons You Should Have a Business Card
Business → Marketing & Advertising
- Author Jill Manty
- Published March 5, 2011
- Word count 607
With so many businesses communicating digitally, business cards may seem old fashioned. Many tech-savvy professionals will want to plug your information into their Blackberry or iPhone, but the fact of the matter is cards are still an essential part of networking and marketing. The face-to-face process of exchanging business cards is still a necessary and viable part of the networking process. Abandoning the business card would be like abandoning regular mail in favor of only using email, or only using your phone to text. Here are five good reasons (and one silly) to keep cards in your business arsenal.
-
Good First Impressions – A well-crafted, individualized business card can speak volumes about you and your business. Traditional cards with quality inks and paper will always make a good first impression, especially with more conservative clients. But non-traditional cards are more and more popular. Many business people see their cards as an opportunity to reflect their creativity through color and design. For instance, a technology company might choose a design that is sleek and modern, perhaps on a plastic as opposed to paper stock; a wedding planner may prefer a more romantic style with a floral accent in a soft color. Just be sure to keep the size fairly standard. Your card still needs to fit in the rolodex!
-
Convenience – You never know when you’ll meet someone who could turn into a client or customer. Keeping cards on hand means you won’t have to borrow a pen and write your information on an old grocery receipt. Not only do you appear more organized, but the person who receives your card is less likely to accidentally throw away your information.
-
Professionalism – Not everyone is connected and willing to look you up online or in the phone book. It shows respect for others that you provide them with an easy way to keep your contact information.
-
Marketing – Today, many people choose to put more information on their business cards than just contact numbers. A mission statement, business tips, certifications, etc. can help contacts remember who you are and what you do, especially if you meet during a busy networking event. Many business people feel that the back of your card is usable space, a good spot for a memorable marketing message.
-
Referrals – If you have a good business relationship with a vendor or service provider, give them some of your cards and ask for theirs. How many times have you been asked to refer someone to a good vendor, but you can’t remember their contact information? Keeping a few of their cards encourages them to do the same for you.
-
Fish Bowl Drawings – If you don’t have a business card, you can’t participate in the drawings run by so many restaurants and other businesses. Who doesn’t want a free lunch?
Take the time to sit down with a printer and design a card that works for you and your business. Consider who your cards are intended to reach, and the type of response you want to evoke. Do you want your card to reflect your creativity? Try interesting folds or edges, colors, layout, and copy. Are you in a more conservative business? Go for a beautiful, readable font on heavy card stock with raised print. Many industries encourage you to put your picture on your card to help with brand-building and recognition; if you do, make sure it is professional and up-to-date.
Business cards are by no means a thing of the past. Today’s professionals view cards as one more way to connect with colleagues, make new connections, and add to their marketing plan.
Written for the owner of http://myprinterhouston.com/
This article can be reproduced in whole or in part, providing this byline is included along with a followable link to http://myprinterhouston.com/
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment