Squeeze Page Conversions - How to Boost them in the Best Possible Way
Business → Marketing & Advertising
- Author Wendy Missuna
- Published May 2, 2011
- Word count 518
Designing a highly converting squeeze page is a matter of taking advantage of all the elements on the page to maximize the benefits you gain from the traffic you generate. The squeeze page is a vital element of any online marketing company and giving it the attention it requires is critical because building a targeted email list is highly important to growing your online business.
Firstly, for your squeeze page to achieve the highest possible level of conversions, you need to start working on building trust with your audience. You can do this by including pertinent testimonials on your page, which will allow visitors to see what other people think of you. This has been known to be an effective approach to increasing conversion rates because your audience can see actual feedback from your other subscribers. This will allow your visitors to learn of the benefits of joining your list from an objective source. You should take advantage of testimonials to gain more subscribers because everyone is using them online, whether to persuade people to subscribe or purchase products.
You need to make sure that you don't add any bells and whistles to your squeeze page and ensure it is as simple as possible. Your sole goal with a squeeze page is to achieve as many conversions of your visitors into subscribers as you can. You want to avoid having a complicated squeeze page as it should be on topic and quite simple. You can create a basic page and still be professional. Your visitors should understand what you are trying to communicate instantly, as soon as they see your page. You need to avoid using loud music, an unpleasant design or too many graphics as this will distract your visitors and confuse them. Your aim should be to create a design that will go well together with your copy to be helpful to your prospects while also creating a highly professional image.
Lastly, remember that people are concerned about their privacy and they don't want to lose their contact information to someone scammy whatsoever. Most of them are extremely careful because they are worried about being flooded with spam. This is why you need to assure your visitors about the fact that their contact information is completely safe with you. Ensure that they understand very clearly that their private details will not be sold, rented or handed out to third parties. Also consider adding a link right below the opt-in box. What this is really all about is creating a squeeze page that works and adding to it. Traffic is precious to come by, and that is why you have to do all you can to convert them. In addition to that, how you drive traffic to your page also makes a difference. If you are getting traffic from poor sources, then that will be reflected in your conversion rates. So what you need to do is use keyword phrases that are relevant to your offer. You can discover very high conversion rates when you take the time to test all you do on your squeeze page.
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