Top 5 Effective Inbound Marketing Techniques
Business → Marketing & Advertising
- Author Jordan Kovats
- Published May 3, 2011
- Word count 463
More and more companies are realizing that inexpensive inbound marketing campaigns can be just as successful, if not more so, than more traditional million dollar ad campaigns. Thanks to Google, Facebook, Twitter and many other popular search engines and social networking sites, consumers that are already interested in your company, brand, product or service can easily find you, which can translate into tons of high quality leads.
Best of all, there are many different ways to take advantage of the power of inbound marketing, and they word hand in hand with your search engine optimization (SEO) efforts. Here are the top 5 techniques:
-
Web content. Inbound marketing relies on high quality content that is interesting to your target audience. Whether it’s an article, a blog post, video or other media, simply publishing this content online will help to draw your audience to your site once the search engines discover it.
-
Email newsletters. Email contacts are worth their weight in gold when properly utilized, because it gives your business a direct line of communication with your target audience, allowing you to deliver informative content, special deals and other information whenever you want. And contrary to popular belief, gaining subscribers isn’t that difficult. If your company publishes a high quality, informative newsletters then you will attract subscribers thanks to word of mouth alone.
-
E-books and special reports. People love free stuff, which is why one of the most effective inbound marketing techniques is to distribute e-books and special reports that contain valuable information for your target audience. These can be given away in exchange for signing up for your email newsletter, or to further explain your products and services. Best of all, you can embed active links in these e-books and special reports, so that when your audience shares them, your website traffic increases without any effort on your part.
-
Video. Gone are the days when websites were static, bland and boring. Videos and video sharing sites like YouTube allow you to quickly grab a visitor’s attention with exciting product or information videos. Best of all, if your video really strikes a chord with your audience, it can lead to an avalanche of free traffic.
-
Social networking. Just like email newsletters, social networks give your business a way to directly reach your audience and that means they should play a vital role in any inbound marketing campaign. This is more important than ever because consumers are increasingly demanding more transparency when it comes to the companies they choose to do business with. If your business endears itself to your audience by actively engaging with the community on popular social networking sites like Facebook, Twitter and Digg, then new customers will naturally flock to your profile, leading to increased website traffic, leads and sales.
For more information, on this, and other Search Engine Marketing or
Inbound Marketing tips, please visit our website, http://www.theSEOguys.ca
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment
- Nobody cares about you (or, your brand)
- Unlocking Connection: Temu's Top Relationship Gifts for Every Occasion