Before we discuss how to get traffic to your websites from a long tail niche, it may be useful to understand the meaning of a long tail niche or keyword.
As defined by some of the web definitions, long tail keywords are keyword phrases composed of three or more words that collectively are more specific than a single keyword. Such keywords are more likely to convert to sales than shorter, more generic keywords because there is less competition for them. For example, a specific keyword can be "success tips". A long tail niche or keyword of it could be "success tips for man", "success tips for kids", "success tips for mothers", etc. If you do it correctly, it will be easier for you to get traffic to your websites.
As mentioned, generally, it's much easier to get traffic to your websites from a long tail niche as it faces less competition. In such niches, you can get ranked in search engines even if you have only minimal knowledge of search engine optimization.
For example, if you are optimizing the words "success tips", you are facing competition from more than 100 thousands of other websites. So, it's very very difficult, if not impossible, to get ranked on the search engine, let alone trying to get traffic to your websites.
But if you optimize on the long tail niche of "success tips for kids", your competition is not more than 3000 other websites. So, the chances of you getting ranked on the search engines are higher and that will better help to get traffic to your websites.
Yes, the long tail niche may have very little online searches. But who asked you to optimize only one keyword for such niches? Take the earlier example. You can optimize not only on the keywords of "success tips for kids", you can also optimize on other related keywords like "success for kids", "homework tips for kids", "tips for parents on kids" etc. Whenever you are free, optimize on new keywords! That way, you are almost guaranteed to get traffic to your websites for free!
You can also have your own forum for the long tail niche market. This is one of the many good ways to get traffic to your websites! If you choose it right, you can bet there's no or little forum for your chosen niche market. So, when someone is searching for that niche's forum, automatically and effortlessly, your forum will appear on the 1st page of the search engine!
Though the long tail niche market may seem small, it can never be too small for your internet business. Remember, we are dealing with a global market here. So, don't doubt the power of the "small" niche market. Try the above strategies. Stop struggling and start to get traffic to your websites now.