The first email marketing message you send out to people as you build a list should cover 3 points and that is it! It is important to remember that your email messages should stick to only one topic so as to not confuse recipients. The last thing you want to do is to confuse or frustrate people when contacting them to the point that they unsubscribe! You want to build trust and demonstrate to others that you intend to be helpful and not a nuisance!
Understanding there will be a fine balance between using your email messages to build trust and promote here are 3 things your very first contact should accomplish.
Thank People for Opting In
We all learned that this is the first thing to do when others do what you request. When working online you are still dealing with people and manners and/or standard courtesies should not be overlooked! As you build a list and new people join always thank them, immediately, for doing so. In fact all your email messages should reflect a tone of respect and gratitude since this is one of the best ways to build trust and a solid relationship with others!
Make an attempt to communicate with others on a more personal and meaningful basis. The last impression you want to give people is that your only interest is to make money off of them! With that being said you also want to be sure that at least half if not even more of all your email messages focus only on delivering useful information! People can become pretty tired of being promoted to all the time however if your contacts offer free help, that is something hard not to like or ignore!
Follow Up on Product Offer
Those times you do promote any products or services to list members be clear on what the benefits are of what you offer. Along those lines be equally clear as to what they need to do to make a product purchase which in most cases is to click on a link you have supplied!
Always remember that with any offer you make to follow it up with another message to be sure they received your original offer! One or two follow-ups should be sufficient since any more tends to become a little overbearing!
The first email marketing message you send out as you build a list will set the tone with that particular member as to what they can expect from you. There are 3 things you will want to accomplish in your first contact and they are reviewed above. From that point forward it is important to remember that your email messages should be brief and cover only one topic. You do not want to confuse or frustrate your recipients but you do want to build trust with them enabling you to develop a healthy and prosperous relationship for all concerned!