Segmenting your email lists is an effective but rarely used techniques. In this article, I want to share with you 11 different ways you can segment your email lists.
Prospects that are now your customers
The moment any email list member becomes a new customer, it is time to switch them to a different level of your list. Special offer emails will be designed to this group of individuals and will not be sending to your existing prospects list.
Product lines ordered
If your current corporation has a large collection of unique product lines, it is a great idea to segment your prospective buyers and also clients by product or service line. Provide this segment certain offers as well as content relevant to the products they are interested in or even purchased.
Average ticket value
Many times a buyer of who paid $1,000+ on average is actually worth far more than a client that will ordered goods from you than those that order about $100 on average.
VIP consumers will love to be recognized remembered and offered better attention. Send gifts and exclusive material or information and some of your best promotions to them.
If you have transactional customers who only purchase your type of product once every 3 years (for example), do you think it is a smart idea to segment this type of buyer so the moment you identify their recent visit or click of a specific campaign through your site, that they would be the perfect target for increased attention and offers vs. other times with this form of customer buying cycle?
Demographics might include things like age, race, gender, education levels, career, place of home, relationship status, number of children, income or additional socio-economic aspects, etc.
This isn't to be confused with "Psychographics" or the identification of a particular characteristics that your customers possess that would have an impact on their buying selections. These could possibly be factors that include understanding their behaviour, passions, ideas, ethnic identity, etc.
If you have done surveys within the last year, you no doubt know a number of email members have different interests which will help you classify their interest levels in a variety of offerings associated with your primary product or service.
Open rate or CTR action rates
Basically, email list members which open your e-newsletter or even click on something on a frequent basis are clearly a lot more engaged as compared to members that do not click on things... for that reason, you can test delivering a higher regularity to your most engaged members to boost conversion or response.
Sales Produces Sales: (Follow Up Campaigns)
As soon as you've segmented your clients from your prospects, its time to speed up the series of emails that they'll have as a distinct email segment based on the different types of products they bought. Your ultimate goal would be to boost the wise decision they made by buying from you and help them to purchase the next phase of items from you.
Wherever your email members came from is called an ‘acquisition channel' and different acquisition channels include different characteristics. Example: Co-registration email list members will usually react or even convert in different ways compared to organically obtained email members.
Your prospects or clients in a foreign country seriously don't need to read about your own domestic holiday talk. Better to segment by the major countries you serve to be able to offer geo-targeted emails that are much more linked to your members.