Flaming is something that every blogger will see from time to time. Basically flaming is when someone viciously attacks you or someone else that posts something on your blog. Typically a flaming is very personal and quite vicious.
It is important that you handle flaming, in fact you probably want to have a written policy about inappropriate behavior on your blog including flaming.
How to Handle a Flaming on Your Blog
First and foremost you want to make sure you address any flaming or other personal attacks that appear on your blog. This is especially true if someone is attacking another reader of your blog. Your failure to handle these types of postings will make it appear as if you condone them. You want your readers to know that you value them and will make sure they are not attacked for participating on your blog.
The first thing you should do is delete the flaming post. Once it is deleted you should contact the person who was flamed and apologize for the behavior or the person who flamed them and let them know the offensive posting was removed.
After contacting the person who was flamed you need to contact the person who posted the inflammatory posting. You should let them know the offensive posting was removed and that you do not tolerate that type of behavior on your blog.
If their post was extremely offensive you can immediately ban them from your blog. The alternative is to warn them that if they post anything in the future that violates your blog policies they will be banned.
How to Handle You Being Flamed
If the personal attacks are directed at you, it is important to take action. Just as you would protect any member of your blog you need to protect yourself as well. Though you should always invite feedback and commentary, including negative commentary, you should not accept flaming.
Remove any inappropriate comments and provide a warning to the person or persons who posted it. You can even invite them to post an edited version of their comments if appropriate. Most will probably not take you up on the offer but some may.
If you protect yourself and your readers from flaming you will be promoting a healthy environment where topics can be discussed and heated debates can ensue without rising to the level of inappropriate flaming on your valued blog.