Finding a niche market is the most powerful secret of any successful website. The instant you grab a hold of your target audience, you can be sure your website will be flooded with the visitor segment you have in mind.

Once you have some traffic generated you will need to test the best ways to convert that traffic into more buyers . The typical testing scenario just a simple A-B option. Half of the visitors get the A option and the remainder get the B option. The better converting option wins. This is one way to continually improve your site and its conversion.

Not all the visitors to your site will fit the profile of your perfect customer. This makes it critical to focus as much attention to those that have the highest chance of converting. Once you laser target these visitors, speaking their language and offering solutions to their problems your conversion rates should increase dramatically. Redirecting the visitors unlikely to purchase rather than wasting resources on them is one way to make your business significantly more efficient- and profitable.

1. Formulate Your Customer Profile

Make a clear-cut definition of who you want to target as your customers. Make sure to focus on what you can offer and how this will solve their problem. You can confirm the viability of your solution by asking highly targeted customers or through research. Understanding your target customers background and experiences can make your offer irresistible. It all starts with the basics of their typical profile and you can brain storm parameters from there. All this information will help you understand and speak to your customer as well as have a grasp of their expectations.

2. Test Your Business Model

After determining your probable customer profile, make sure that you have truly captured the correct target market for your business. Capitalize on article writing or creating press releases both online and offline to further exposure of your website. Test if the customer profile you have formulated is truly the one your site needs. In that way, you will build customer trust and at the same time come up with a public profile that will surely usher profits to your site without having to spend at all.

3. Evaluate Your Customer Value

Know your customer’s worth by checking revenues segmented by visitor profile. Did website traffic dramatically increase upon pinpointing target market? Did this traffic convert at a higher rate? Know about your target customers’ buying habits as well as their financial capabilities to make purchases. That is you should test the price points the customers are willing and able to pay. There are times when a higher price will convert better than a lower price on the same item. It is likely you will find there is a profile that tends to buy more often and has certain characteristics. This possible target market needs further investigation but could become the main target of your sales efforts.

The three step process of formulating your ideal customer profile then testing your assumptions and analyzing the results will lead to real success. This is the way many of the most successful internet marketers approach the market. By following these steps you are on your way to building the business you deserve.