It is always recommended to build a list when in business online marketing any products or services. Now there are many who may grimace at the thought of sending traffic to a page specifically designed to build an opt in list. The 'complaint' is that if visitors do not opt in they never see the sales page and the traffic they worked so hard to generate simply 'floats' away! What they fail to consider is the compelling advantages having an opt in list of people you can contact by email offers in terms of business growth!
Here are 5 indisputable benefits you need when in business online marketing any product or service that an opt in list can easily provide you!
Branding is Easier
Branding is all about continually reinforcing any image you have selected to represent you or your business. By virtue of having repeated contact with your opt in list members it makes it so much easier to reinforce the brand/image that best serves your business purposes!
Relationship Building is Easier
People need to feel comfortable with you or their 'situation' when making buying decisions and this is true online or off! Just simply landing on a sales page does not normally create the comfort people need to make a decision to spend their money. On the other hand having the ability to make continual contact with these people allows you to make them more comfortable with you and ultimately their decision to make a purchase!
Contact is Easier
Whenever you have a new product or service to promote it is infinitely easier to simply send out an email than it is to generate traffic. This is not to say you should stop generating traffic altogether but only to make a point of how easy it is to make contact with the people who are on your opt in list. One broadcast message is all it takes to present any new message or promotion and you can do this at any time!
Communication is Easier
Communicating with people on a regular basis allows for certain in-formalities which is great for making everybody feel more at ease! In most cases when in business online marketing just about anything, you usually have to make the best with each message you send out. This requires carefully scripted sales copy which can take time and money! On the other hand when you have repeated access to people through email, every message you send does not and should not be promotional in nature. This makes composing messages much easier thus allowing for a more informal approach which helps in turn to build relationships.
Promoting is Easier
As relationships develop it stands to reason that people become more familiar/comfortable with you which help tremendously in boosting your marketing effectiveness. This is why you want to be sure you do NOT promote something with every email you send out. By supplying useful information and asking nothing in return it will help build trust. The result will be that people will be more responsive to your marketing efforts when you do offer something!
The need to build a list for anyone in business online marketing anything at all is something that should take priority over sending traffic directly to your sales page. The repeated benefits of having an opt in list far exceed those of the short term profits you 'may' receive with a quick sale! As out discussion above explains the benefits you get having repeated access to people are immeasurable in terms of business growth, profitability and security. So the moral of the story is that if you are still sending people directly to a sales page you are likely losing additional long term profits! Remember however, it is never too late to start building an opt in list and today is as good as any to begin!