Dentist Marketing: Marketing is About Testing
Business → Marketing & Advertising
- Author Dr. Len Schwartz
- Published June 27, 2011
- Word count 382
This dentist marketing strategy is VERY important...although it will likely not seem like a marketing strategy to you.
It’s a foundational understanding about what marketing is.
If you don’t test your marketing...you should plan on spending and losing A LOT of money!
You need to realize that every time you market yourself/your dental practice, remember, you are simply testing a specific marketing initiative to see how well it produces. The results of your test will tell you several things:
-
the number of responses
-
the number of sales/patients (from responses)
-
the quality of the leads/sales/patients
-
whether you should roll-it-out and "go big" with the same marketing strategy
-
how well received the marketing piece/event/initiative was
-
how much traffic it drove to your website
-
how many requests for more information you received
-
how many calls with questions (and the types of questions they are asking)
Marketing is not an emotional event (although many of you react to it as such) and you should not allow yourself to become emotionally attached to the outcome. It’s a test. However, there are certainly more predictably successful marketing initiatives that you can launch that will always produce good results...you just won’t know what kind of results until you launch.
Split testing is where you create similar or completely different ads (for example) and send them each to different databases, segments (or areas) of the population, or even split the ads up when sending to your patient base, etc. The purpose is to see which ad produces a greater response (in numbers, quality leads/sales/patients, etc) and which one you should use moving forward.
Once you have this data, you should use that marketing initiative/strategy over and over again until it stops working. I once sent the same email to the same list for six consecutive months, on the same day at the same time every week, because it produced the same exact response. When I received 20-25% fewer leads, I changed the e-mail and started over. For some reason people think they have to change their ad every day/week/month in a particular newspaper, in a direct email campaign, etc. My advice is, use it until it stops working, That’s smart marketing!
We provide STRATEGIC, "eat-for-life" marketing solutions for Financial, Accounting and Legal professionals...as well as doctors, by scheduling pre-screened, pre-qualified mutually beneficial referral relationship meetings with other doctors and professionals in your town who are already interested in meeting, working with and/or referring to you!
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment
- Nobody cares about you (or, your brand)
- Unlocking Connection: Temu's Top Relationship Gifts for Every Occasion