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Easy Trade Show Stand Updates That Won't Break The Bank
Home Business Marketing & Advertising
By: Chris Harmen Email Article
Word Count: 576 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

Trade show booths are constantly evolving. Trends are developing, fresh materials are being used, and ideas are always coming to the forefront of the collective design consciousness. While some of the largest companies might have the ability to redesign their trade show stand for every convention, few businesses have marketing budgets that large. Instead of focusing on creating a totally new display every time, the trick is to make small changes and upgrades that are cost effective and have a big impact.

Banner Stands Are Inexpensive And Effective

The best way to renew your exhibit's look without paying for a new unit is through the use of banner stands. These units are smaller than a full-sized exhibit and feature cloth or vinyl stretched on a frame. This construction means that banners are lightweight, transport easily, and are also much less expensive than standard trade show booths.

Banner stands have long been the go-to method for updating any exhibit, and with good reason. They typically cost a few hundred dollars for even the largest size with the most complex graphics. In addition, when banner stands are added to a display, they can make a really dramatic impact that makes visitors believe the entire unit has been updated. The key is to pick the right sized banners and position them in such a way that they catch visitors' attention immediately. Design them carefully, and banner stands can even substitute for a particularly old or outdated exhibit if needed.

New Media Connectivity Makes Your Trade Show Stand Seem Current

Many companies are surprised to learn that merely having a new media presence through Facebook, Twitter, LinkedIn, or similar sites is enough to make your entire business seem more updated. This effect certainly extends to trade show booths. The trouble is that not everyone who visits your unit will have visited you online; if you don't show them your new media connectivity, it's hard to be sure that they know about it.

Here again, banner stands can be useful because they provide a way to inform and educate people without costing a lot. Use a small display to highlight your social media presence, and invite people to follow you on Twitter or friend you through Facebook from your trade show stand.

Adding New Staff Can Give Trade Show Booths A New Feeling

Staffing can be an expensive change for some companies, but others find it much less costly. If it's economical for you, it can have a pretty big impact at your next convention. The key is to choose employees who are buzzing with excitement about your company. This technique draws attention away from any older or outdated elements with sheer enthusiasm and people power. Instead of letting visitors peruse your displays, you want them to end up talking with your staff almost immediately. When using this technique, you should have a particularly high staff-to-visitor ratio to give it the best chance of success.

No matter which of these techniques you use, you'll be able to make your old unit seem almost as good as new. Whether you're preparing to launch a new product or simply want to provide an update, any of these ideas can help you make the changes you want without overspending.

Chris Harmen writes about trade show booths in Houston for Skyline. As a leading designer of Houston banner stands and convention materials, Skyline has received many awards for excellence and service.

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